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Michael Kalman

Michael Kalman is a proven media executive with a record of building relationships and exceeding expectations. Prior to joining MediaCrossing, Michael was VP, Business Development at ICON International for 13 years. ICON is a specialized media financial company owned by Omnicom. At ICON Michael served PepsiCo, Bank of America, H&R Block, Hormel, Samsung, HP and many other consumer branded companies. Prior to joining ICON, Michael was co-founder of FSEdge.com, a startup company and VP of Sales at Advantage Marketing.
Marketing Madness

Been There, Done That: Four Ways We’ve Learned To Keep Ads Off Unsavory Sites

I’m sure you haven’t missed the headlines lately about brands like Kellogg’s and the San Diego Zoo pulling their ads from Breitbart News. For...
Michael Kalman -

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Adtech

Audience Store & AudienceProject: Finding Viewers Even After They Cut the Cord

In a bold (and overdue) move, Audience Store has...
Adtech

Tired of Your Ads Showing Up Next to Clickbait? IAS Just Made Programmatic Less Embarrassing.

Digital ads are a little like confetti—thrown around in...
Profiles

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...
Leaders

Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Scott Schiller is a man who’s seen it all...
Marketing Madness

Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple

Let’s ditch the worn-out trope of brand versus performance...
Marketing Madness

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

First off, let's talk about the elephant in the...
Adtech

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Imagine this: you’re three episodes deep in a binge,...
CTV/OTT Streaming

EXCLUSIVE: Why SambaTV is Buying Semasio

Samba TV’s recent acquisition of Semasio is a headline-grabber...
Adtech

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Connected TV (CTV) advertising was hyped as the marketer’s...
Leaders

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

Let’s be clear: Laurel Rossi isn’t here to join...

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