Most recent articles by:

Mandy O'Brien

Mandy's role as Senior Director of Affiliate Services enables her to work with a vast group of clients who utilize Pepperjam's Elite service offering. She guides her team in the execution of program management, while providing strategic oversight for the channel to ensure client's goals and expectations are met.

Marketing Madness

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...

Mandy O'Brien - 2020-05-20

Marketing Madness

The Affiliate Maturity Curve: Graduating from Banners to Lifetime Value

Let’s face it: Affiliate marketing gets a bad rap. Once considered a channel fraught with black-hat players, fraud, weak strategy, and an overall lack...

Mandy O'Brien - 2020-05-06

Must read

Adtech2024-12-20

Mandy O'Brien

Must read

2024: Goodbye Impressions, Hello Attention

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Sam Bloom: Marketing’s Last Sane Man?

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile Web Ads: The Walking Dead of Digital Marketing

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

ARCHIVE

Marlon Thomas, Scam or Legit Expert?

Netflix Is Messing Up Big Time: How the Streaming Giant Is Losing Its Way with Ads

Karl Steinborn Death

Must Read

2024: Goodbye Impressions, Hello Attention

Hot Topics

About Us

Follow Us

UrbanObserver

Mandy O'Brien

Must read

ARCHIVE

Must Read

Hot Topics

About Us

Follow Us