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Mandy O'Brien

Mandy's role as Senior Director of Affiliate Services enables her to work with a vast group of clients who utilize Pepperjam's Elite service offering. She guides her team in the execution of program management, while providing strategic oversight for the channel to ensure client's goals and expectations are met.
Marketing Madness

Why You Must Have Affiliate Program Audits

Whether you’ve been running an affiliate program for 10 years, or 10 months, regular auditing is an essential aspect of maintaining a successful affiliate...
Mandy O'Brien -
Marketing Madness

The Affiliate Maturity Curve: Graduating from Banners to Lifetime Value

Let’s face it: Affiliate marketing gets a bad rap. Once considered a channel fraught with black-hat players, fraud, weak strategy, and an overall lack...
Mandy O'Brien -

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The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...
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If retail media were a chess game, Catalina Salazar...
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Streamlined or Screwed? The Real Cost of Curation for Publishers

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Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...
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Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

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