Most recent articles by:

Liz Willits

I'm a content strategist who's obsessed with email marketing. I've sent emails to millions of people, and spent years studying top marketers' email strategies.

Marketing Madness

How to do Email Marketing During Coronovirus

During a crisis, your email communication can make or break your business. Even more importantly, it can help, hurt, or confuse people. You can’t just...

Liz Willits - 2020-03-17

Must read

Adtech2024-10-29

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Connected TV (CTV) advertising was hyped as the marketer’s...

Leaders2024-10-29

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

Let’s be clear: Laurel Rossi isn’t here to join...

Adtech2024-10-29

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

Meet Mark Coleman, a venture capitalist who doesn’t give...

Adtech2024-10-29

AdTech’s Great Purge: The Last Stand of the Bloat Masters

Terrence Kawaja’s “Great Ad Tech Cleanup” isn’t just a...

Adtech2024-10-28

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

Alright, buckle up folks, because it’s time to talk...

Gaming2024-10-23

From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down

Netflix just gave the axe to its Southern California...

Performance Marketing2024-10-22

Why Your Brand Feels Like a Cheap Date: All Flash, No Substance in the World of Performance Marketing

Performance marketing has become the fast-food option of the...

Leaders2024-10-22

Why Jonah Goodhart Thinks Your Feelings Matter More Than Clicks

Let me paint you a picture: I'm sitting across...

Adtech2024-10-22

Ad Tech Survivor: Raj Chauhan’s Escape from the Island of Overengineered Data

Let’s start with the obvious: Raj Chauhan has been...

CTV/OTT Streaming2024-10-14

The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

If you’re not already working on your holiday marketing...