Thursday, January 30, 2025

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Lance Hemenway

Lance Hemenway is an Internet Veteran, Industry Insider and Mutant working at Adknowledge.

Adknowledge Launches Exclusive Network

Adknowledge has announced today the launch of the new “Adknowledge Partner Network,” an exclusive, invitation only network catering to the very high-end of affiliate...

Adknowledge Announces “Escape to Paradise” Contest

Adknowledge Is Taking Their Partners to the Island of Grand Cayman. Adknowledge has announced today the launch of their "Escape to Paradise" contest, a promotion...

The Shocking History of the Mobile Device and its Impact on Marketing.

 You may not have known this, but America's obsession with mobile calling goes all the way back to the 1930.   Landline telephone users could...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...