Saturday, November 23, 2024

Most recent articles by:

Kyna Taylor

Kyna Taylor is the marketing manager at LinkTrust, the leading affiliate tracking and lead generation software.

LinkTrust Offers Cure for Information Overload

Today’s performance marketers have grown familiar with obsessively checking their stats, but making sense of all that data can result in more headache than...

LinkTrust is Revolutionizing Lead Gen … Again

Drawing on 10 years of experience of providing lead generation and affiliate tracking software, LinkTrust has released a new lead generation engine making it...

LinkTrust Features Give Ultimate Flexibility in Payouts

Increase your bottom line without breaking the bank overpaying for unqualified traffic by using new payout rules from LinkTrust, the leader in affiliate tracking...

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The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

PubMatic has officially stepped into the lion’s den, announcing...

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...