Monday, December 23, 2024

Most recent articles by:

Kyna Taylor

Kyna Taylor is the marketing manager at LinkTrust, the leading affiliate tracking and lead generation software.

LinkTrust Offers Cure for Information Overload

Today’s performance marketers have grown familiar with obsessively checking their stats, but making sense of all that data can result in more headache than...

LinkTrust is Revolutionizing Lead Gen … Again

Drawing on 10 years of experience of providing lead generation and affiliate tracking software, LinkTrust has released a new lead generation engine making it...

LinkTrust Features Give Ultimate Flexibility in Payouts

Increase your bottom line without breaking the bank overpaying for unqualified traffic by using new payout rules from LinkTrust, the leader in affiliate tracking...

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

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Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope...

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...