Most recent articles by:

Kevin Wallach

http://www.paradoxm.com

Kevin Wallach has worked in Internet Performance Marketing for seven years. He currently runs Paradox M, Inc. based in Dallas Georgia. Specializing in lead generation he also has experience with list management, SMS advertising, and offline media. A self-proclaimed family guy, Kevin is also passionate about his professional life, writing, history, social and professional activism, and living a balanced life.

Marketing Madness

Interview: Craig Swerdloff Can Help with Your Dirty Email Problems

Craig Swerdloff and his company LeadSpend want to help email marketers clean up their acts. That is to say they'd like to help marketers...

Kevin Wallach - 2011-08-15

Marketing Madness

Y’all Come Back Now: Lead Generation as Concierge

Lead generation is an obvious fit for companies that have email marketing capabilities. No lead produced on the Internet these days is stronger in...

Kevin Wallach - 2011-08-04

Marketing Madness

Home Warranty Leads: The Daniel Baldwin Lead Gen

Quick, name a film starring Daniel Baldwin! Time's up. Can't do it? Don't worry, neither can most people. Truth is, though he's still more...

Kevin Wallach - 2011-08-02

Marketing Madness

Would You Like Fries With That? – Effective use of cross-sales

Marketers do it. Every marketer I've known does it. I'm referring to the never-ending sale. You've got your sale and then you have your...

Kevin Wallach - 2011-07-28

Marketing Madness

Charlie Sheen Gave Me His Gmail Address – A Lead Validation Story

In my experience lead generation on the Internet can be summed up in one word, that word being garbage. Now before my meaning is...

Kevin Wallach - 2011-07-27

Marketing Madness

One Good Man: The Far Reaching Consquences of an Ethical Decision

I recently read about an incident during the American Revolution involving a British Captain, Patrick Ferguson and our most revered General and first President,...

Kevin Wallach - 2011-07-26

Marketing Madness

Lead Generation Can Drive Job Growth

My company is focused on generating consumer leads on the Internet. My typical client is a company selling their services or products through a...

Kevin Wallach - 2011-07-22

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