About Us
Privacy Policy
DCMA Policy
Advertising
Pace Lattin
Submit Articles
Log In
Reset Password
Search
UrbanObserver
UrbanObserver
Saturday, December 21, 2024
Adtech
Artificial Intelligence
CTV/OTT Streaming
Marketing Madness
About US
ADOTAT
All
Adtech
Artificial Intelligence
CTV/OTT Streaming
Marketing Madness
Leaders
Metaverse
Performance Marketing
Email Marketing
Crypto Blockchain
Lawyers Run The World
About US
Advertising
Search
Most recent articles by:
Kathy Neudorf
Kathy is a staff writer at Performance Marketing Insider. She has been writing in a business environment for more than 15 years, and has been a dedicated freelance writer for the last three years.
Marketing Madness
New Changes at Virgin America
In an effort to mitigate the difficulties involved in switching to a new online reservation system, Virgin America has been making good use of...
Kathy Neudorf
-
2011-12-08
1
2
Page 2 of 2
Must read
Adtech
2024-12-20
 2024: Goodbye Impressions, Hello Attention
Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will...
Marketing Madness
2024-12-18
Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)
Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
Adtech
2024-12-13
Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend
Look, marketing land is littered with marketers clinging to...
Marketing Madness
2024-12-09
When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance
In a move that has the advertising world clutching...
Adtech
2024-12-06
Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship
There’s now a saying in adtech: when PR people...
Leaders
2024-12-05
Sam Bloom: Marketing’s Last Sane Man?
How He’s Keeping His Cool While Everyone Else Chases...
Adtech
2024-12-05
Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising
Mobile app advertising: the wild frontier where brands hope...
Marketing Madness
2024-12-03
Mobile Web Ads:Â The Walking Dead of Digital Marketing
Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...
Adtech
2024-11-26
Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress
Adtech is starting to feel like a carnival funhouse—flashy,...
Adtech
2024-11-21
The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?
Connected TV (CTV) just got a wake-up call—or maybe...