Sunday, November 17, 2024

Most recent articles by:

Kathy Neudorf

Kathy is a staff writer at Performance Marketing Insider. She has been writing in a business environment for more than 15 years, and has been a dedicated freelance writer for the last three years.

Content Marketing for Businesses 2012

Publish or vanish. The New Year will be bringing with it an understanding of the necessary shift that is critical for businesses. Becoming an...

Google Does a High-Fiver with Product Ads

Recently Google included a spot in Product Ads for five single products to show. Users now have more pricing details and information about the...

Criminal TypoSquatting on Rise

By registering misspelled web addresses, cyber thugs are seizing innocent victims Sophos, the IT security and data-protection company, is warning internet users to take care...

Focus Your Efforts Where the People Go

The best way to attract an audience for your affiliate marketing efforts is to go where the people are. In that case, start with...

C-Level Executives Don’t Understand Performance Marketing

A recent IAB Affiliate Advertiser survey reveals that although more than three quarters of everyone who responded said their affiliate marketing spending had increased...

Mommy Bloggers Gain Influence

It might seem old-fashioned but blogging is not to be overlooked as an effective affiliate marketing tool. Facebook has more than 800 million users; Twitter...

Study Shows Everyone Loves Social Media

Market researchers StrongMail recently reported the results of a marketing survey which shows that 92 percent of businesses contacted indicated that they plan to...

Stumbleupon Gets a New Look

Stumbleupon is making a play for more users by revamping its color scheme, debuting a new logo, a new “Channels” feature and improving the...

Must read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...