Sunday, March 9, 2025

Most recent articles by:

Josh Elizetxe

Josh Elizetxe is a seasoned marketing professional. He is currently the President of Foresold, a leading independent digital agency headquartered in Phoenix, Arizona. He enjoys writing about the latest trends in digital marketing and how marketers can capitalize on them.  

Find Out Exactly Which SEO Tactics are Working Right Now

You’re in 2014, and the search engine game is still changing! Unfortunately, it will never stop changing. Is that a good thing or bad thing? Well…...

Mastering B2B Online Marketing Using LinkedIn Ads

If you are looking into marketing your business’ products or services directly to other businesses, then LinkedIn is definitely an excellent online marketing channel....

The Ultimate Guide to PPC Negative Keywords

Whether you are already using AdWords, or are planning to use it to promote your business’ products or services in the future, there are...

The Best Alternatives to Google AdWords

You probably have heard Google is the best method to advertise online, right? However, Google sometimes may not be the best consideration, especially when starting...

4 Reasons Why PPC is Not a Good Long Term Marketing Strategy

When the Idea of Pay per click (PPC) advertising started in 1996—with goto.com being one of the first search engines to actually utilize PPC...

Should I Always Get a Dot-Com Domain Suffix?

A common question asked when attempting to find a domain name for a new website is whether getting a dot-com domain name is necessary. ...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...