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Jo Hamilton

Jo Hamilton is a freelance writer who writes for various magazines and sites. Jo also writes marketing and communications copy for corporate clients and started her freelance career after more than 10 years working in communications and strategy roles. She has a B.A. in History from the University of Sussex, England, and is based in Hayling Island, Hampshire.

Marketing Madness

What is Commerce Media & How To Impliment?

Marketers are increasingly leveraging data intelligence and digital advertising technology to reach consumers across the shopping journey, according to a new report by Criteo and Forrester that...

Jo Hamilton - 2022-04-29

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Adtech2024-12-20

Jo Hamilton

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2024: Goodbye Impressions, Hello Attention

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Sam Bloom: Marketing’s Last Sane Man?

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile Web Ads: The Walking Dead of Digital Marketing

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

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PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce

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Jo Hamilton

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