Sunday, December 22, 2024

Most recent articles by:

Jim Lillig

Jim Lillig is a performance marketing veteran. Starting his own online consulting business in 1996, Jim has been instrumental in growing the affiliate industry from the ground up. Jim currently is the EVP at Wheaten & Wheaten, a full service digital agency located in Chicago. Wheaten maintains two CPA networks, www.adfoundry.com and www.safetynetmedia.com. You can learn more here: www.jimlillig.com.

Why You Are a Failure

If you are new to affiliate marketing you may be trying to figure out what niche or vertical you want to dominate.  If you...

When Affiliates Think Like Advertisers More Money is Made

The most successful affiliates think like an advertiser.  An affiliate is, in pure terms, an extension of an advertisers marketing arm.  That is, the...

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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

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Sam Bloom: Marketing’s Last Sane Man?

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Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

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Mobile Web Ads: The Walking Dead of Digital Marketing

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Connected TV (CTV) just got a wake-up call—or maybe...