Sunday, December 22, 2024

Most recent articles by:

Jennifer Selleck

Jennifer is a former NYC based model turned business woman, and the Host of PMI-TV. She is best known for her role as a witty commentator on Facebook who doesn't take crap from anyone

Keyword Research: How to Kick Ass and Generate more Traffic

Great introduction to Keyword Research, if you don't have any experience in the field. Keyword research is a fundamental part of online marketing of...

Video: 700% CTR Boost on Job Creatives

Imagine getting a 700% Boost on CTR for your Job Creative? This week we sit down with Rob Lenderman again, and find how he...

You Suck At Affiliate Marketing

I spent some time last week speaking to a few experts on why most people fail at affiliate marketing. After a few conversations, we...

What is a CPA Network? Cost Per Action Explained

What exactly is a Cost-Per-Action Network? Basically a CPA network is a network that focuses mainly on Cost-Per-Action or Cost-Per-Acquisition advertising. It's a type...

Naked Police & 10 Top Wackiest Subject Lines

Perhaps one of the hardest things for email marketers to learn about is how to get GREAT subject lines. Some "experts" claim that wacky...

Missy Ward #1 Fundraiser for Avon Walk

If you haven't noticed, Missy Ward has been pushing hard her own CPA product for the last few years and it has to do...

The 817% CTR Boost Advertisement

Performance Marketing Insider is proud to introduce our new educational series in conjunction with BoostCTR. Each week we will be examining advertisements that are...

PR Giant Vocus Shows Ignorance of Pop Culture

If you are advertising yourself as a compete package for “social, search, email and PR,” you better have a really good team behind your...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope...

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...