Tuesday, January 21, 2025

Most recent articles by:

Jennifer Selleck

Jennifer is a former NYC based model turned business woman, and the Host of PMI-TV. She is best known for her role as a witty commentator on Facebook who doesn't take crap from anyone

Keyword Research: How to Kick Ass and Generate more Traffic

Great introduction to Keyword Research, if you don't have any experience in the field. Keyword research is a fundamental part of online marketing of...

Video: 700% CTR Boost on Job Creatives

Imagine getting a 700% Boost on CTR for your Job Creative? This week we sit down with Rob Lenderman again, and find how he...

You Suck At Affiliate Marketing

I spent some time last week speaking to a few experts on why most people fail at affiliate marketing. After a few conversations, we...

What is a CPA Network? Cost Per Action Explained

What exactly is a Cost-Per-Action Network? Basically a CPA network is a network that focuses mainly on Cost-Per-Action or Cost-Per-Acquisition advertising. It's a type...

Naked Police & 10 Top Wackiest Subject Lines

Perhaps one of the hardest things for email marketers to learn about is how to get GREAT subject lines. Some "experts" claim that wacky...

Missy Ward #1 Fundraiser for Avon Walk

If you haven't noticed, Missy Ward has been pushing hard her own CPA product for the last few years and it has to do...

The 817% CTR Boost Advertisement

Performance Marketing Insider is proud to introduce our new educational series in conjunction with BoostCTR. Each week we will be examining advertisements that are...

PR Giant Vocus Shows Ignorance of Pop Culture

If you are advertising yourself as a compete package for “social, search, email and PR,” you better have a really good team behind your...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...