Perhaps one of the hardest things for email marketers to learn about is how to get GREAT subject lines. Some “experts” claim that wacky subject lines don’t work, but time and time again the guys who make the money show that it can make a huge difference, especially if it’s funny. Some of these subject … Read more
If you haven’t noticed, Missy Ward has been pushing hard her own CPA product for the last few years and it has to do with boobies. It’s not porn, but it is a great cause the Avon Walk for Breast Cancer. This year in Chicago, she was the #1 Fundraiser, raising $42,601.40 personally, almost double … Read more
Performance Marketing Insider is proud to introduce our new educational series in conjunction with BoostCTR. Each week we will be examining advertisements that are the “Win of the Week.” These are examples of text advertisements that have performed significantly better than expected and have had small changes that made their click-through rate go through roof. … Read more
If you are advertising yourself as a compete package for “social, search, email and PR,” you better have a really good team behind your own social media promotions. This isn’t really a huge disaster, like perhaps confusing Eddie Griffin with President Obama, but it still shows that someone wasn’t watching what they were doing. Vocus … Read more
Special thanks to Bryan Eisenberg for pointing this out this morning. Great example of interesting headlines to get attention in newspapers, and has he put it, an “ultimate A/B test of a headline.” If you haven’t been paying attention, New York Governor Andrew Cuomo criticized the idea of voting for disgraced Congressman and Tight Underwear aficionado, Anthony Weiner … Read more
Are you a victim of Google’s Penguin 2.0, or as I call it, the Super Penguin? Should you be scared of what is happening since it was launched today? Jennifer Selleck of Performance Marketing Insider goes in-depth with what you need to know in order to prevent yourself from being slapped by Penguin 2.0. According … Read more
Jason’s interview set a new standard for performance marketing interviews. With thousands of people watching it, within a month it became a legend in the affiliate industry. We’ve decided that those who know little or nothing about affiliate marketing need to be pushed into watching this, because it gives enormous insight into the industry. If … Read more
Are you a victim of Google’s Penguin 2.0 or the “Super-Penguin,” as we are calling it here at PMI? If you’ve received the ice-cold shoulder of the Super-Penguin, there might be a few reasons that this is happening. We’ve put together a few tools and ideas how to fix your link profile and perhaps restore … Read more
Jennifer Selleck introduces the Facebook Promoted Page Likes Method, which just launched recently world wide. They are designed specifically with the small business in mind, and will help you get more likes in an easy way without knowing much about Facebook advertising.She talks about how it works and more importantly, how any business can use … Read more
I had the opportunity to sit down with Ryan Bukevicz, the CEO of Bevo Media about their new performance marketing exchange. The Bevo Media Exchange is the first fully transparent affiliate marketing SaaS (Software as a Service) system that ensures that advertisers get quality traffic and affiliate publishers get the best eCPC for their traffic. What … Read more
Jason Akatiff is undoubtedly one of the big game changers in the performance and affiliate marketing space, having worked his way up from being a super-affiliate to starting his own network after making a load of money in the bizopp space. He’s known to much of the community as Smaxor, and has a blog that … Read more
Affiliate marketing network DGM has expanded its operations to Melbourne off the back of business from The Iconic, Kogan and Microsoft. However, the agency said Australian retailers still aren’t up to scratch. DGM said the company has added 20 retailers to its network in the past six months which also included the likes of Marks … Read more
Jennifer Selleck speaks with leading PPC Expert John Rampton about ad:tech, why he is attending the conference and what publishers can expect from attending this convention. Great insight from one of the top guys in the industry about what is going on and what you should focus on.
Rochelle Emerson & Tracy Cohen of Diablo Media talk with Jennifer Selleck about how Diablo Media works, what they do to make sure all their publishers are happy and why they have grown so fast. Diablo Media media claims, “although we may be in the business of volume, we engage with our clients on a … Read more
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