Tuesday, January 21, 2025

Most recent articles by:

Jennifer Selleck

Jennifer is a former NYC based model turned business woman, and the Host of PMI-TV. She is best known for her role as a witty commentator on Facebook who doesn't take crap from anyone

Ricky Ahuja and Chris Kautz Beat Meat

The famous meat eaters of Affiliate Venture Group talk a bit about their business at Affiliate Summit. Affiliate Venture Group is boutique affiliate network...

John Chow Floats Your Affiliate Boat

John Chow talks about his speech at Affiliate Summit East in Philly, and most importantly about his new product Commission Bootcamp, which will be...

Evan Weber Does Affiliates Like No Other

Evan Weber speaks to Jennifer Selleck of PMI about what he does, and his well-received speech at Affiliate Summit. Evan talks a bit about...

VIDEO: Affiliate Attribution is Broken

Adrienne Bliss of Skimlinks, the leading content and blog monetization company in the world, sat down with PMI's Jennifer Selleck to talk a little...

How to Turn Blog Posts into Audio

High quality content is becoming more and more important for all types of online businesses.  In addition to giving Google and the other search...

VIDEO: Simple Conversion Boosts

Have you mastered your traffic sources, but still can't get better conversions? Turns out even the experts often forget these simple techniques on how...

Symbolism in Branding: Lessons from Paula Deen

Branding is important even in performance marketing! Why? Because consumers associate some things with ideas, thoughts and perceptions. You need to understand those perceptions...

VIDEO: Don’t Ignore the Obvious in PPC Marketing

Rob Lenderman joins us again with expert advice about basic PPC strategies, and how not to ignore the obvious.  He is the CIO-CMO of...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...