About Us
Privacy Policy
DCMA Policy
Advertising
Pace Lattin
Submit Articles
Log In
Reset Password
Search
UrbanObserver
UrbanObserver
Monday, December 23, 2024
Adtech
Artificial Intelligence
CTV/OTT Streaming
Marketing Madness
About US
ADOTAT
All
Adtech
Artificial Intelligence
CTV/OTT Streaming
Marketing Madness
Leaders
Metaverse
Performance Marketing
Email Marketing
Crypto Blockchain
Lawyers Run The World
About US
Advertising
Search
Most recent articles by:
Jeff Kamikow
Jeff Kamikow, President and CEO of Cross Audience, has nearly 20 years of media experience including sales and operations management, business development and executive management at companies including Pulse 360, Time Inc. and Ziff-Davis.
Marketing Madness
Don’t Kill Native Off — Especially on Mobile
Native has been getting a bad rap lately. PacedM recently reported that only 33 percent of native ads were renewed in 2016. That’s not...
Jeff Kamikow
-
2017-01-31
Must read
Adtech
2024-12-20
 2024: Goodbye Impressions, Hello Attention
Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will...
Marketing Madness
2024-12-18
Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)
Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
Adtech
2024-12-13
Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend
Look, marketing land is littered with marketers clinging to...
Marketing Madness
2024-12-09
When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance
In a move that has the advertising world clutching...
Adtech
2024-12-06
Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship
There’s now a saying in adtech: when PR people...
Leaders
2024-12-05
Sam Bloom: Marketing’s Last Sane Man?
How He’s Keeping His Cool While Everyone Else Chases...
Adtech
2024-12-05
Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising
Mobile app advertising: the wild frontier where brands hope...
Marketing Madness
2024-12-03
Mobile Web Ads:Â The Walking Dead of Digital Marketing
Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...
Adtech
2024-11-26
Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress
Adtech is starting to feel like a carnival funhouse—flashy,...
Adtech
2024-11-21
The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?
Connected TV (CTV) just got a wake-up call—or maybe...