Monday, December 23, 2024

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Jeff Kamikow

Jeff Kamikow, President and CEO of Cross Audience, has nearly 20 years of media experience including sales and operations management, business development and executive management at companies including Pulse 360, Time Inc. and Ziff-Davis.

Don’t Kill Native Off — Especially on Mobile

Native has been getting a bad rap lately. PacedM recently reported that only 33 percent of native ads were renewed in 2016. That’s not...

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope...

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...