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James Wallace

James Wallace is a serial entrepreneur, tech startup crazy, lean practitioner, social change agent and perpetual traveller. He surrounds himself with a steady stream of ad-tech, SaaS and mobile app startups. James is dedicated to eliminating fraud, removing industry gatekeepers, and supporting entrepreneurs in figuring out ways to do it better and deliver more value to their users.

Lawyers Run The World

$75 Billion A Year Lost in Fraud. Smarten Up.

$75 Billion is lost per year in ad fraud/waste. We define “lost” as: spent with no possibility of seeing any return. The digital marketing...

James Wallace - 2016-02-28

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Adtech2024-10-29

James Wallace

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Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

AdTech’s Great Purge: The Last Stand of the Bloat Masters

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down

Why Your Brand Feels Like a Cheap Date: All Flash, No Substance in the World of Performance Marketing

Why Jonah Goodhart Thinks Your Feelings Matter More Than Clicks

Ad Tech Survivor: Raj Chauhan’s Escape from the Island of Overengineered Data

The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

ARCHIVE

AdTech’s Great Purge: The Last Stand of the Bloat Masters

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

Must Read

From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

AdTech’s Great Purge: The Last Stand of the Bloat Masters

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James Wallace

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