Wednesday, October 30, 2024

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James Wallace

James Wallace is a serial entrepreneur, tech startup crazy, lean practitioner, social change agent and perpetual traveller. He surrounds himself with a steady stream of ad-tech, SaaS and mobile app startups. James is dedicated to eliminating fraud, removing industry gatekeepers, and supporting entrepreneurs in figuring out ways to do it better and deliver more value to their users.

$75 Billion A Year Lost in Fraud. Smarten Up.

$75 Billion is lost per year in ad fraud/waste.  We define “lost” as: spent with no possibility of seeing any return.  The digital marketing...

Must read

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Connected TV (CTV) advertising was hyped as the marketer’s...

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

Meet Mark Coleman, a venture capitalist who doesn’t give...

AdTech’s Great Purge: The Last Stand of the Bloat Masters

Terrence Kawaja’s “Great Ad Tech Cleanup” isn’t just a...

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

Alright, buckle up folks, because it’s time to talk...

From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down

Netflix just gave the axe to its Southern California...

Why Jonah Goodhart Thinks Your Feelings Matter More Than Clicks

Let me paint you a picture: I'm sitting across...

Ad Tech Survivor: Raj Chauhan’s Escape from the Island of Overengineered Data

Let’s start with the obvious: Raj Chauhan has been...

The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

If you’re not already working on your holiday marketing...