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James Wallace

James Wallace is a serial entrepreneur, tech startup crazy, lean practitioner, social change agent and perpetual traveller. He surrounds himself with a steady stream of ad-tech, SaaS and mobile app startups. James is dedicated to eliminating fraud, removing industry gatekeepers, and supporting entrepreneurs in figuring out ways to do it better and deliver more value to their users.

Lawyers Run The World

$75 Billion A Year Lost in Fraud. Smarten Up.

$75 Billion is lost per year in ad fraud/waste. We define “lost” as: spent with no possibility of seeing any return. The digital marketing...

James Wallace - 2016-02-28

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Adtech2024-12-20

James Wallace

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2024: Goodbye Impressions, Hello Attention

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Sam Bloom: Marketing’s Last Sane Man?

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile Web Ads: The Walking Dead of Digital Marketing

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

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The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

LeoVegas Turns to Really Awesome Affiliate Management Program

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

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FTC Sends Warning Letters to Healthcare Lead Generators

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

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James Wallace

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