Tuesday, January 28, 2025

Most recent articles by:

James Carner

James Carner is an Entrepreneur and the Executive President for Verify Rocket LLC. James cut his teeth in the 90’s selling SQL CRM databases for Epicor Software and telephony switches for Lucent Technologies, and for fun, was a producer and publicist for AM 620 The Buzz - Talk Radio. In 2003, James founded Quickie Marketing, Inc. which spawned The Viral Spiral, an internet marketing newsletter with 120,000 subscribers, furthermore birthed eHygienics, an email list cleaning company that recently merged with Monster Clicks LLC. James is interested in private investigation and fluent in American Sign Language. He is the worship leader for Bend Faith Center and a Home Mentor for Habitat for Humanity.

Hiring: Finding the Cause Before the Symptom – Part 1

Hiring is an art and finding the right person for the job isn’t as simple as it seems. Every business owner has hired someone...

These Words Can Hurt Your Business Growth

I read an interesting article about about certain phrases we commonly use and how they can “drive you crazy”. In example, “Think outside of...

The Ultimate Checklist to Choose an Email Verification Vendor

There are many reasons a company is looking for email verification services. Most of the time, it’s for form pages when a prospect fills...

Has Email Marketing Died?

Far from it people! In fact, it’s making a huge comeback and here’s why. Social media marketing kicked into high gear back in 2008...

Get Back into Email Marketing

A few years ago, many email marketers left the commerce to explore social media avenues. Some made money, but most did not. Lately, we...

Can Bounces Kill Your Deliverability?

The name “Return Path” is technical jargon for a “Bounce”. Some would argue this phrase is incorrect because the terms have different origins and...

What is the difference between email validation and email verification?

The email list hygiene industry has metamorphosed into two categories. Email validation and email verification. I have written several articles about the two separately...

This Group Can Kill Email Marketers

Wikipedia defines news.admin.net-abuse.email, NANAE, as a Usenet newsgroup devoted to the discussion of the abuse of email systems, specifically through spam and similar attacks....

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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...