Most recent articles by:

Jim Borzilleri

http://experiment.ly

Marketing Madness

Is Conversion Rate Optimization Safe for SEO?

So is Landing Page / Conversion Rate Optimization (CRO) good or bad for SEO Optimization? It depends, but in most cases it's safe! There’s usually no...

Jim Borzilleri - 2012-03-26

Marketing Madness

A/B Testing is NOT Enough!

It's amazing how many affiliates and advertisers don't go further than A/B testing - there are literally millions of dollars lost every month because...

Jim Borzilleri - 2011-11-13

Marketing Madness

New Deals and Downloads from Prosper202

Prosper202 version 1.7.2 is now done and available for download. Or even better, get it Pre-Installed and ready to go with hosting partner Beyond...

Jim Borzilleri - 2011-10-17

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Adtech2024-11-21

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...

Adtech2024-11-21

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

Adtech2024-11-21

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

Let’s talk about The Trade Desk (TTD) and their...

Adtech2024-11-20

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

PubMatic has officially stepped into the lion’s den, announcing...

Marketing Madness2024-11-18

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...

Adtech2024-11-14

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

Marketing Madness2024-11-13

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Adtech2024-11-13

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Adtech2024-11-13

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Marketing Madness2024-11-13

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...