Most recent articles by:

Jim Borzilleri

http://experiment.ly

Marketing Madness

Is Conversion Rate Optimization Safe for SEO?

So is Landing Page / Conversion Rate Optimization (CRO) good or bad for SEO Optimization? It depends, but in most cases it's safe! There’s usually no...

Jim Borzilleri - 2012-03-26

Marketing Madness

A/B Testing is NOT Enough!

It's amazing how many affiliates and advertisers don't go further than A/B testing - there are literally millions of dollars lost every month because...

Jim Borzilleri - 2011-11-13

Marketing Madness

New Deals and Downloads from Prosper202

Prosper202 version 1.7.2 is now done and available for download. Or even better, get it Pre-Installed and ready to go with hosting partner Beyond...

Jim Borzilleri - 2011-10-17

Must read

Adtech2024-12-20

2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will...

Marketing Madness2024-12-18

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Adtech2024-12-13

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Leaders2024-12-05

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...

Adtech2024-12-05

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope...

Marketing Madness2024-12-03

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...

Adtech2024-11-26

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...

Adtech2024-11-21

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...