Monday, November 4, 2024

Most recent articles by:

Heather Vale

Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

Hate Godaddy? Try Something Else

What's in a name? Almost everything when it's your domain name. Heather Vale Goss of Performance Marketing Insider interviews Shawn Kwek, PR and Events...

Clickbooth Starts Rewards Program for Affiliates

ClickBooth has decided to take affiliate marketing to a new level, first with announcing No Haggle Payouts, where they guarantee the highest payouts in...

Paid Traffic: How to Increase ROI with Perry Marshall

When you want to know how to increase ROI with paid traffic, you go to the guy who wrote the book -- literally. Heather...

Ted Dhanik Talks Positive ROI Media Buying

Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR, about what the company offer performance marketers. In this first part...

Pay Affiliates Instantly with Brad Gosse

Heather Vale Goss of Performance Marketing Insider speaks with Brad Gosse, long-time internet marketer who is one of the driving forces behind JV Zoo, an instant...

How FeedBlitz Beats AWeber?

You might remember FeedBlitz as a simple RSS service, but now it's changed and evolved into a full suite of tools including email autoresponder...

Why is ClickBank Still Huge?

Why does ClickBank remain a power player in the performance marketing industry? Heather Vale Goss of Performance Marketing Insider talks with Josh Valencia, Client...

Cake Ads Topping to Its Sweet Suite of Tools

In this first part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE,...

Must read

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break...

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...

Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple

Let’s ditch the worn-out trope of brand versus performance...

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

First off, let's talk about the elephant in the...

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Imagine this: you’re three episodes deep in a binge,...

EXCLUSIVE: Why SambaTV is Buying Semasio

Samba TV’s recent acquisition of Semasio is a headline-grabber...

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Connected TV (CTV) advertising was hyped as the marketer’s...

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

Meet Mark Coleman, a venture capitalist who doesn’t give...