Thursday, January 23, 2025

Most recent articles by:

Heather Vale

Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

Hate Godaddy? Try Something Else

What's in a name? Almost everything when it's your domain name. Heather Vale Goss of Performance Marketing Insider interviews Shawn Kwek, PR and Events...

Clickbooth Starts Rewards Program for Affiliates

ClickBooth has decided to take affiliate marketing to a new level, first with announcing No Haggle Payouts, where they guarantee the highest payouts in...

Paid Traffic: How to Increase ROI with Perry Marshall

When you want to know how to increase ROI with paid traffic, you go to the guy who wrote the book -- literally. Heather...

Ted Dhanik Talks Positive ROI Media Buying

Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR, about what the company offer performance marketers. In this first part...

Pay Affiliates Instantly with Brad Gosse

Heather Vale Goss of Performance Marketing Insider speaks with Brad Gosse, long-time internet marketer who is one of the driving forces behind JV Zoo, an instant...

How FeedBlitz Beats AWeber?

You might remember FeedBlitz as a simple RSS service, but now it's changed and evolved into a full suite of tools including email autoresponder...

Why is ClickBank Still Huge?

Why does ClickBank remain a power player in the performance marketing industry? Heather Vale Goss of Performance Marketing Insider talks with Josh Valencia, Client...

Cake Ads Topping to Its Sweet Suite of Tools

In this first part of a 2-part interview, Heather Vale Goss of Performance Marketing Insider talks with Jeff McCollum, Founder and President of CAKE,...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...