Sunday, February 23, 2025

Most recent articles by:

Heather Vale

Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

Pay-Per-Call at ad:tech

Heather Vale Goss of Performance Marketing Insider speaks with Mike Williams of RingPartner in a live follow-up to their indepth Hangout interview. In this...

MaxBounty is at the Front of the Pack

Heather Vale Goss of Performance Marketing Insider interviews Steven Sauve, CTO of MaxBounty, at Ad:Tech in San Francisco. MaxBounty was recently ranked the #1...

Ted Dhanik: EngageBDR #1 Traffic Source in World

Heather Vale Goss of Performance Marketing Insider conducts a Google Hangouts interview with Ted Dhanik, CEO of Engage:BDR, a company that just received top...

Fluent at LeadsCon for Great Lead Generation

Heather Vale Goss of Performance Marketing Insider interviews Ryan Conlin, Account Executive at Fluent, a performance marketing company specializing in lead generation and customer...

First Impression Provides Best ROI

Heather Vale Goss of Performance Marketing Insider talks with Alex Epshteyn, Account Manager for Engage:BDR's First-Impression DSP. In this interview at Ad:Tech in San...

Media Buying: Don’t Pay for Bad Traffic

Engage:BDR has some new developments for performance marketers. Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR at Ad:Tech in...

How to Improve Email ROI

Increasing your results with email marketing often includes testing and tracking analytics. Heather Vale Goss of Performance Marketing Insider interviews Senior Manager of Optimization...

What Really Works for Email Marketing?

We all want better results from email marketing, but you might not know what's effective today. Heather Vale Goss of Performance Marketing Insider interviews...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Streaming’s Big Lie: The Future of TV Is Already Broke

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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...