Monday, December 23, 2024

Most recent articles by:

Heather Vale

Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

The CPA Performance Marketing Agency?

Heather Vale of Performance Marketing Insider talks with April Pfender, Senior Affiliate Manager for Phreshclick, Engage:BDR’s CPA agency. In this interview at Affiliate Summit East in...

Media Buyers: Get ROI on Best Inventory

Heather Vale of Performance Marketing Insider interviews Ted Dhanik, President & CEO of Engage:BDR. In this exclusive interview, the first of two parts, discover...

Panel: Increase ROI in Pay-Per-Call

In this special roundtable discussion moderated by Performance Marketing Insider's Heather Vale, discover what works and what's coming in the future for Pay-Per-Call marketing....

How to Verify Data

Heather Vale of Performance Marketing Insider speaks with Krista Barrack, Senior Account Manager for XVerify. In this exclusive interview, the first of two parts,...

Is 7Search a Good Choice for Buying Media?

Heather Vale Goss of Performance Marketing Insider talks with Kenneth Cole, who is in Business Development at 7Search.com. In this interview at LeadsCon in...

Prevent Fraud in Online Advertising

What's the evolution of a business? Heather Vale Goss of Performance Marketing Insider speaks with David Sendroff, President of Forensiq, the company formerly known...

Invoca: Powering Pay Per Call’s Success

Heather Vale of Performance Marketing Insider interviews Drew Thorne-Thomsen, Senior VP of Business Development for Invoca, formerly known as RingRevenue. Prior to joining Invoca...

Todd Crawford Will Optimize your Success

Heather Vale Goss of Performance Marketing Insider speaks with Todd Crawford, co-founder of Impact Radius and veteran performance marketer. In this exclusive interview, the...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope...

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...