Monday, November 4, 2024

Most recent articles by:

Heather Vale

Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

The CPA Performance Marketing Agency?

Heather Vale of Performance Marketing Insider talks with April Pfender, Senior Affiliate Manager for Phreshclick, Engage:BDR’s CPA agency. In this interview at Affiliate Summit East in...

Media Buyers: Get ROI on Best Inventory

Heather Vale of Performance Marketing Insider interviews Ted Dhanik, President & CEO of Engage:BDR. In this exclusive interview, the first of two parts, discover...

Panel: Increase ROI in Pay-Per-Call

In this special roundtable discussion moderated by Performance Marketing Insider's Heather Vale, discover what works and what's coming in the future for Pay-Per-Call marketing....

How to Verify Data

Heather Vale of Performance Marketing Insider speaks with Krista Barrack, Senior Account Manager for XVerify. In this exclusive interview, the first of two parts,...

Is 7Search a Good Choice for Buying Media?

Heather Vale Goss of Performance Marketing Insider talks with Kenneth Cole, who is in Business Development at 7Search.com. In this interview at LeadsCon in...

Prevent Fraud in Online Advertising

What's the evolution of a business? Heather Vale Goss of Performance Marketing Insider speaks with David Sendroff, President of Forensiq, the company formerly known...

Invoca: Powering Pay Per Call’s Success

Heather Vale of Performance Marketing Insider interviews Drew Thorne-Thomsen, Senior VP of Business Development for Invoca, formerly known as RingRevenue. Prior to joining Invoca...

Todd Crawford Will Optimize your Success

Heather Vale Goss of Performance Marketing Insider speaks with Todd Crawford, co-founder of Impact Radius and veteran performance marketer. In this exclusive interview, the...

Must read

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break...

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...

Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple

Let’s ditch the worn-out trope of brand versus performance...

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

First off, let's talk about the elephant in the...

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Imagine this: you’re three episodes deep in a binge,...

EXCLUSIVE: Why SambaTV is Buying Semasio

Samba TV’s recent acquisition of Semasio is a headline-grabber...

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Connected TV (CTV) advertising was hyped as the marketer’s...

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

Meet Mark Coleman, a venture capitalist who doesn’t give...