Heather Vale Goss of Performance Marketing Insider speaks with Dan Lansman, President of BMI Elite, the parent company for CrushAds. In this interview at LeadsCon in Las Vegas, find out what sets the affiliate network apart from the competition, how and why they focus on quality, what makes their leads high-quality, and the benefits of … Read more
Heather Vale Goss of Performance Marketing Insider talks with Hunter Ingram, Chief Revenue Officer of Precise Leads, who are celebrating their 10th Anniversary. In this interview at LeadsCon in Las Vegas, find out why they have thrived for so long, what awards they’ve recently won, and what’s different about their attitude and approach. Also discover … Read more
Heather Vale Goss of Performance Marketing Insider speaks with Frank Kasimov of Call Marketplace, where publishers can promote pay per call offers from over 30 different verticals in United States, Great Britain, and Canada. Affiliates get paid per call on exclusive offers, since they’re not an affiliate network but work directly with end buyers. In … Read more
Heather Vale Goss of Performance Marketing Insider speaks with Michael Rosenberg, COO of Trafficvance, a FutureAds company. TrafficVance has been around for a long time and is a highly profitable contextual solution that many affiliates have depended on for years. In this interview at LeadsCon in Las Vegas, discover what the contextual advertising company does, … Read more
Heather Vale Goss of Performance Marketing Insider talks with Patrick Wang, VP of Online Marketing for LeadQual. In this interview at LeadsCon in Las Vegas, discover how LeadQual helps you not only generate leads, but closes and customers — with their own call center staff so you don’t have to worry about fielding calls. Their … Read more
Heather Vale Goss of Performance Marketing Insider talks with Eli Schwarz, Manager of Client Development for LeadiD. In this interview at LeadsCon in Las Vegas, find out what LeadiD does, how it helps you in the lead generation process, and what kind of data and analytics you can access about the leads you purchase, including … Read more
Heather Vale Goss of Performance Marketing Insider speaks with Mike Williams of RingPartner in a live follow-up to their indepth Hangout interview. In this interview at Ad:Tech in San Francisco, discover what’s new at RingPartner, including new offers on the network. Also find out what RingPartner is, the services they offer, how their pay-per-call performance … Read more
Heather Vale Goss of Performance Marketing Insider interviews Steven Sauve, CTO of MaxBounty, at Ad:Tech in San Francisco. MaxBounty was recently ranked the #1 CPA network in the world, and in this interview you’ll find out what puts them at the front of the pack and how MaxBounty looks at relationship management, service and performance. … Read more
Heather Vale Goss of Performance Marketing Insider conducts a Google Hangouts interview with Ted Dhanik, CEO of Engage:BDR, a company that just received top Comscore and Quantcast ranking for the entire ad ecosystem with over 97% penetration in the USA. They have also recently completed the auditing and certification process for IAB measurement guidelines, which … Read more
Heather Vale Goss of Performance Marketing Insider interviews Ryan Conlin, Account Executive at Fluent, a performance marketing company specializing in lead generation and customer acquisition. In this interview at LeadsCon in Las Vegas, find out what sets them apart from competitors, including targeting and surveying of customers before they’re shown an ad. Also discover how … Read more
Heather Vale Goss of Performance Marketing Insider talks with Alex Epshteyn, Account Manager for Engage:BDR’s First-Impression DSP. In this interview at Ad:Tech in San Francisco, discover how to best use their self-serve platform to improve your advertising ROI, and what kind of monitoring and testing he recommends. If you get stuck, he’s always available to … Read more
Engage:BDR has some new developments for performance marketers. Heather Vale Goss of Performance Marketing Insider interviews Ted Dhanik, CEO of Engage:BDR at Ad:Tech in San Francisco. Discover what’s new on their full-serve platform and when you can take advantage of it. Viewable Impressions options allow you to achieve higher quality traffic as an advertiser, and … Read more
Increasing your results with email marketing often includes testing and tracking analytics. Heather Vale Goss of Performance Marketing Insider interviews Senior Manager of Optimization and Strategy, Taylor Kennedy, and Optimization Manager Lauren Pitchford from MECLABS. In this interview, part two of four, find out what visual elements you should include in your emails, how many … Read more
We all want better results from email marketing, but you might not know what’s effective today. Heather Vale Goss of Performance Marketing Insider interviews Taylor Kennedy, Senior Manager of Optimization and Strategy, and Optimization Manager Lauren Pitchford from MECLABS, home of Marketing Sherpa and Marketing Experiments. These are the people that conduct the scientific experiments … Read more