Monday, November 4, 2024

Most recent articles by:

Heather Vale

Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

How To Cross-Target Customers

Most people don’t use just one device anymore. They’re on their desktop computer, their laptop, their phone, their tablet. So ads they see on...

Buying Media for Health and Beauty Marketing

Want to advertise in the health and beauty vertical? Heather Vale of Performance Marketing Insider speaks with Andy Dhanik, VP of Performance Advertising for...

HasOffers and Distributed Leads

Heather Vale of Performance Marketing Insider sits down with Cameron Stewart, General Manager of Tune and HasOffers. In this interview at LeadsCon in Las...

You Has Traffic? Yancy Naughton Buys Traffic

Have traffic? Want traffic? Heather Vale of Performance Marketing Insider talks to Yancy Naughton, Bow Tie Afficionado and Founder of HasTraffic. In this interview...

Track All Leads with LeadsPedia

Heather Vale of Performance Marketing Insider talks to Karl Norelius, VP of Sales for LeadsPedia, at LeadsCon in Las Vegas. In this interview, discover...

Clickbooth Gets New Office

Heather Vale of Performance Marketing Insider sat down with Katie Rose Cianfaglione, Director of Affiliates for Clickbooth, at Affiliate Summit West. In this exclusive...

How to Choose an Advertising Agency

Heather Vale of Performance Marketing Insider catches up with Ted Dhanik, CEO of engage:BDR, at their co-branded interview booth at LeadsCon. In this exclusive...

Is Anyone Seeing Your Ads?

There is a growing problem with banners not being seen. Even if you take away bot traffic, fraud and much more, there are tons...

Must read

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break...

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...

Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple

Let’s ditch the worn-out trope of brand versus performance...

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

First off, let's talk about the elephant in the...

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Imagine this: you’re three episodes deep in a binge,...

EXCLUSIVE: Why SambaTV is Buying Semasio

Samba TV’s recent acquisition of Semasio is a headline-grabber...

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Connected TV (CTV) advertising was hyped as the marketer’s...

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

Meet Mark Coleman, a venture capitalist who doesn’t give...