Wednesday, January 22, 2025

Most recent articles by:

Heather Vale

Heather Vale is a seasoned journalist, writer and interviewer known as The Unwrapper™. For more than 20 years she has worked in all media: TV, radio, print and online. She began interviewing on the internet for the first time in 1998, and for the second time in 2005. Many of the sites she has founded revolve around her branding concept “Unwrapped” — which is about metaphorically peeling back the layers of the onion to get to the core truth in any topic.

How to Turn Web Traffic into Pay Per Call

Heather Vale Goss of PACEDM (fka Performance Marketing Insider) interviews Mike Williams, Network Manager of RingPartner. In this exclusive interview, the first of two parts,...

Invoca is Behind Pay-Per-Call Services

Who's behind that pay-per-call service? What happens when you have two very sexy Canadians talking to each other? Heather Vale of Performance Marketing Insider...

What is Legal Lead Generation with Dave Parkinson of Adduco

Heather Vale of Performance Marketing Insider catches up with Jake Gyllenhaal on the red carpet... or rather, Dave Parkinson, Partner of customer acquisition marketing...

John B Strong, CEO of Adaptive Media Kills Ad Blocking Dead

Adblocking is a serious issue in our industry that might start affecting your bottom line. Considering many websites, after hosting costs, and other fees,...

Make & Sell Your Own Health And Beauty Products Online

How would you like your own health & beauty line? Heather Vale of Performance Marketing Insider speaks with Ash Nayerhabibi, VP of Business Development...

Reach the Top 2000 Publishers

Looking to take your advertising results to the next level? Heather Vale of Performance Marketing Insider talks with Ted Dhanik, CEO of engage:BDR, at...

Michael Ross on The Best Fulfillment and Shipping

Heather Vale of Performance Marketing Insider speaks with Michael A Ross, President of Rapid Fulfillment, at Affiliate Summit West #ASW16. In this interview, discover...

Rene Pour of clickBakers Maximizes ROI

How do you bake a click? Heather Vale of Performance Marketing Insider speaks with Rene Pour, Co-Founder of clickBakers. In this interview at Affiliate...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...