Fred, a twice-acquired tech and media maestro, has spent the last nine years laser-focused on revolutionizing Connected TV, convinced that advertising deserves an upgrade. In 2008, he founded his first company, landing him in the 'Top 100 Most Aspiring Individuals' by Courvoisier Future 500. By 2009, he was sharing startup survival tips at the U.K. Institute of Directors. A year later, British Airways awarded him their Business Grant. His tech journey led him to co-found a company in San Francisco, earning a coveted launch spot at LaunchSF. In 2015, Fred moved to NYC to join Tremor Video (now Magnite), then pivoted to E.W. Scripps' strategic partnerships team. By 2018, he was co-founding Origin in Seattle, and with the company's growth, he returned to NYC in 2021. Holding a Masters in Moral Philosophy, Fred is also a passionate distance runner, mountain climber, and photographer.
