Wednesday, January 22, 2025

Most recent articles by:

Frank Orange

Frank Orange is a long time marketer with extensive expertise in creating products that sell on the internet. He knows everything about the entire process, from moving product to merchant accounts and is here to share his information.

International Career Institute: How to Market an EDU Offer

One of the top EDU offers out there today is International Career Institute. The pursuit of education has changed in the past decade.  An increasing...

Jeremy Johnson Found Not Guilty on 78 Charges, Guilty on 8 Minor Charges

This just in, Jeremy Johnson beat 78 of the charges against him, being found guilty of only 8 charges that carried much lesser sentences....

Jeremy Johnson – Not Guilty

Jeremy Johnson is dreaming of the jury's verdict every night...wishing for a "Not Guilty" verdict.   But what's the probability of a criminal defendant...

1 Easy Way To Evaluate Performance Marketing Vendors

It seems like every month there's a new CPA network, fulfillment center, CRM etc. in this industry.  They each have their own little gimmicks such...

Will Jeremy Johnson Beat the Feds?

Today the prosecution rested in the Jeremy Johnson case.   Bottom line is that Wells Fargo has no losses from the shell companies Johnson...

Rick Del Rio’s LimeLightCRM Sell To Salt Payments For Over $20 Million

Congratulations to Rick Del Rio of LimelightCRM for selling to Salt Payments for a reported $20,000,000.00.   For the better part of the past 5...

Jeremy Johnson Case Exposes Massive Merchant Fraud Operations

Direct Marketing Kingpin Jeremy Johnson is currently representing him in a very heated criminal trial in Salt Lake City, Utah.    Before I go...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...