Daniel Aks is the President of Undertone, A Perion Company, leveraging his broad operating experience in C-level roles for the information, education, & consumer media industries. For the two years before joining Undertone, Daniel was the CEO of Antenna International, where he led their successful turnaround by introducing new products, lowering costs, & building an innovative culture. He also served as COO of the Educational Records Bureau for the prior three years, where he increased revenue by 20%, introduced new assessment products, & reduced costs. Previously, Daniel served as COO/CoS of McGraw-Hill Education where he led its reorganization & developed formative testing & data-driven instruction products. He also served as COO for PRIMEDIA Consumer Magazines & as President of its Internet Business, where he launched & led the pioneering digital business