Sunday, December 22, 2024

Most recent articles by:

Daniel Aks

Daniel Aks is the President of Undertone, A Perion Company, leveraging his broad operating experience in C-level roles for the information, education, & consumer media industries. For the two years before joining Undertone, Daniel was the CEO of Antenna International, where he led their successful turnaround by introducing new products, lowering costs, & building an innovative culture. He also served as COO of the Educational Records Bureau for the prior three years, where he increased revenue by 20%, introduced new assessment products, & reduced costs. Previously, Daniel served as COO/CoS of McGraw-Hill Education where he led its reorganization & developed formative testing & data-driven instruction products. He also served as COO for PRIMEDIA Consumer Magazines & as President of its Internet Business, where he launched & led the pioneering digital business

Find A Way: The True Big Creative

Those with lots of gray hair in this business (including the authors) will recall that the eminent dean of measurement, the ironically named David...

The Right Way to Measure Media

“Half the money I spend on advertising is wasted; the trouble is I don't know which half.” The quote, from retail magnate and marketing...

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