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Daneka Soudak

Marketing Madness

Do’s and Don’ts of Mobile Native Advertising

Over the past decade, native advertising has gained traction among both advertisers and brands. Yet it was not until around 2014 that native advertising...

Daneka Soudak - 2016-11-01

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Adtech2024-11-04

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break...

Profiles2024-11-04

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...

Leaders2024-11-04

Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Scott Schiller is a man who’s seen it all...

Marketing Madness2024-11-04

Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple

Let’s ditch the worn-out trope of brand versus performance...

Marketing Madness2024-10-31

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

First off, let's talk about the elephant in the...

Adtech2024-10-31

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Imagine this: you’re three episodes deep in a binge,...

CTV/OTT Streaming2024-10-31

EXCLUSIVE: Why SambaTV is Buying Semasio

Samba TV’s recent acquisition of Semasio is a headline-grabber...

Adtech2024-10-29

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Connected TV (CTV) advertising was hyped as the marketer’s...

Leaders2024-10-29

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

Let’s be clear: Laurel Rossi isn’t here to join...

Adtech2024-10-29

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

Meet Mark Coleman, a venture capitalist who doesn’t give...

Daneka Soudak

Must read

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Scott Schiller’s Guide to the Mad World of Media, Advertising, and AdTech – Hold the Jargon, Double the Reality Check

Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

EXCLUSIVE: Why SambaTV is Buying Semasio

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

ARCHIVE

AdTech’s Great Purge: The Last Stand of the Bloat Masters

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Must Read

AdTech’s Great Purge: The Last Stand of the Bloat Masters

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

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Daneka Soudak

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