Display Advertising Doesn’t Work

2012-04-22

Most internet ad professionals quickly learn to get their heads around the key metrics that drive their industry and get them so much kudos at dinner parties and the like. I am of course talking about cost per mille (CPM), cost per click (CPC), click through rate (CTR), and percentage conversions rates. As the industry … Read more

$10k a Day on Content Unlocking?

2011-09-19

Content unlocking has received a lot of press of late. Not only because it is the new kid on the block in monetizing the web, but because it yields real results. Content locking is now considered the best way of giving returns to webmasters, bloggers, forum administrators as well as owners of any type of … Read more