Wednesday, January 22, 2025

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Corey Gleichenhaus

Corey Gleichenhaus is the Co-Founder of DoublePlay Media a Full Service Online Advertising Agency Specializing In Lead Generation And Affiliate Marketing. Established In 2003.

Affiliate Summit West 2013 Party RoundUp

Over the course of the year we attend a handful of shows and conferences outside of the usual suspects like ASW, ASE, Ad:Tech &...

Affiliate Summit West Party RoundUp

Looking for Parties for Affiliate Summit East? With 2011 in the rear view mirror the performance marketing industry wastes no time in kicking off the...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...