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Chris Tradgett

Chris Tradgett is CMO at Cloudfind, having joined on the acquisition of Publisher Discovery. New AI discovery and recruiting technologies help Affiliate Networks, Agencies and others in the industry to find their competitors' leading publishers and affiliates.
Marketing Madness

Affiliate Vs Partner – What’s in a Name?

There has been a lot of discussion in social forums, blog posts and conference sessions about the use of the term affiliate and/or partner marketing. 'Affiliate vs Partner' was even the Keynote panel session at Affiliate Summit West this year - and even that was inconclusive.
Chris Tradgett -

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Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Connected TV (CTV) advertising was hyped as the marketer’s...
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Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

Let’s be clear: Laurel Rossi isn’t here to join...
Adtech

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

Meet Mark Coleman, a venture capitalist who doesn’t give...
Adtech

AdTech’s Great Purge: The Last Stand of the Bloat Masters

Terrence Kawaja’s “Great Ad Tech Cleanup” isn’t just a...
Adtech

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

Alright, buckle up folks, because it’s time to talk...
Gaming

From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down

Netflix just gave the axe to its Southern California...
Performance Marketing

Why Your Brand Feels Like a Cheap Date: All Flash, No Substance in the World of Performance Marketing

Performance marketing has become the fast-food option of the...
Leaders

Why Jonah Goodhart Thinks Your Feelings Matter More Than Clicks

Let me paint you a picture: I'm sitting across...
Adtech

Ad Tech Survivor: Raj Chauhan’s Escape from the Island of Overengineered Data

Let’s start with the obvious: Raj Chauhan has been...
CTV/OTT Streaming

The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

If you’re not already working on your holiday marketing...

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