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Chris Johnson

Chris Johnson is the Content Director based in Bristol, UK for Performance Marketing thought-leaders A4u. We run events in London, Amsterdam, Munich, Barcelona with a4uexpo and New for 2013 New York City with Performance Marketing Insights. We also do a glitzy Performance Marketing Awards ceremony, too. A Bristol City Soccer fan (which is painful at times). A good friend to many. Occasionally funny.

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Performance Marketing & Digital Wallets

The much anticipated digital wallet battle invoked another contender in August as a number of top US retailers joined forces to create a new...

Chris Johnson - 2012-11-07

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Leaders2025-01-15

Chris Johnson

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Streaming’s Big Lie: The Future of TV Is Already Broke

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

The Good, the Bad, and the SPO-ly

2024: Goodbye Impressions, Hello Attention

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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The Good, the Bad, and the SPO-ly

Streaming’s Big Lie: The Future of TV Is Already Broke

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Chris Johnson

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