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Chris Johnson

Chris Johnson is the Content Director based in Bristol, UK for Performance Marketing thought-leaders A4u. We run events in London, Amsterdam, Munich, Barcelona with a4uexpo and New for 2013 New York City with Performance Marketing Insights. We also do a glitzy Performance Marketing Awards ceremony, too. A Bristol City Soccer fan (which is painful at times). A good friend to many. Occasionally funny.
Specials

Performance Marketing & Digital Wallets

The much anticipated digital wallet battle invoked another contender in August as a number of top US retailers joined forces to create a new...
Chris Johnson -

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Adtech

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Connected TV (CTV) advertising was hyped as the marketer’s...
Leaders

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

Let’s be clear: Laurel Rossi isn’t here to join...
Adtech

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

Meet Mark Coleman, a venture capitalist who doesn’t give...
Adtech

AdTech’s Great Purge: The Last Stand of the Bloat Masters

Terrence Kawaja’s “Great Ad Tech Cleanup” isn’t just a...
Adtech

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

Alright, buckle up folks, because it’s time to talk...
Gaming

From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down

Netflix just gave the axe to its Southern California...
Performance Marketing

Why Your Brand Feels Like a Cheap Date: All Flash, No Substance in the World of Performance Marketing

Performance marketing has become the fast-food option of the...
Leaders

Why Jonah Goodhart Thinks Your Feelings Matter More Than Clicks

Let me paint you a picture: I'm sitting across...
Adtech

Ad Tech Survivor: Raj Chauhan’s Escape from the Island of Overengineered Data

Let’s start with the obvious: Raj Chauhan has been...
CTV/OTT Streaming

The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

If you’re not already working on your holiday marketing...

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