Wednesday, January 22, 2025

Most recent articles by:

Charles Meyer

Charles Meyer has been involved with the Web since 1999 and with 7Search since2001. He has worked with many Major Agencies & Tier 1 brand online advertisers. Currently he is managing the 7Search.com Business Development & Sales Team.

Ultimate Long Tail PPC Methods

There are advantages to leveraging paid search advertising in website marketing. It is efficient, immediate and measurable - these benefits are all very well...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

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The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

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Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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