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Catherine D. Henry

As Senior Vice President of Web3 & Metaverse strategy at Media.Monks, Catherine advises leading global brands on how to enter the Metaverse and navigate across platforms, protocols, communities, commercial opportunities, NFT strategies, and - deploying her skills as an economist - identify future trends, and how the competitive landscape will evolve so companies can best position themselves for success.

Metaverse

Eight Ways that AI Will Power the Metaverse

Ways AI will power the #Metaverse. With #ai, deep learning-based software will autonomously drive all activities, and chatbots and other forms of natural language...

Catherine D. Henry - 2023-01-30

Metaverse

Is the Metaverse Dead?

It's official: Apple announced it will not release an AR headset. The market is indeed flooded with multiple decent industrial headsets—even Kara Swisher didn't...

Catherine D. Henry - 2023-01-24

Metaverse

Will 2023 be “The Year of the Metaverse?” Insights from CES

At CES this year, we heard a lot about the metaverse. But it wasn't the bang we were expecting. Instead, it was more of a whimper—a...

Catherine D. Henry - 2023-01-12

Crypto Blockchain

Who is Afraid of Web3?

One of the big misconceptions about #web3 and #nfts for brands are the risks due to #cryptocurrency. In the current environment, that's a fair...

Catherine D. Henry - 2022-11-21

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Leaders2025-01-15

Catherine D. Henry

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Streaming’s Big Lie: The Future of TV Is Already Broke

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

The Good, the Bad, and the SPO-ly

2024: Goodbye Impressions, Hello Attention

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

Zeta Global: AI Hype, Data Breaches, and Damage Control

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Catherine D. Henry

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