Friday, December 27, 2024
All

Most recent articles by:

Ben Louie

Ben Louie is the Head of Advertising at PlentyOfFish.com. He is primary contact for all advertising-related inquiries. He basically does everything from maintaining and supporting new and existing advertisers, managing a customer service team to ensure quality control of the advertisements that appear on PlentyOfFish.com and developing new additions to our advertising platform to increase usability, efficiency and profitability.
Specials

POF Creates Conversion Exclusions

POF is now offering the ability to EXCLUDE people who have already converted on YOUR CAMPAIGN! In other words, you will not continue to spend $ on people who...
Ben Louie -
Specials

Ben POF Reveals Secrets of POF

People ask me all the time how to get started with Plenty of Fish Ads. In fact, they usually send a message like “You’re...
Ben Louie -

Must read

Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
Adtech

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
Marketing Madness

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...
Leaders

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...
Adtech

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope...
Marketing Madness

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...
Adtech

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...
Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...

ARCHIVE

Must Read

Hot Topics

About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

Follow Us

© Copyright 2022 Pesach CV Lattin & ADOTAT.com