Sunday, November 24, 2024

Most recent articles by:

Ben Louie

Ben Louie is the Head of Advertising at PlentyOfFish.com. He is primary contact for all advertising-related inquiries. He basically does everything from maintaining and supporting new and existing advertisers, managing a customer service team to ensure quality control of the advertisements that appear on PlentyOfFish.com and developing new additions to our advertising platform to increase usability, efficiency and profitability.

POF Creates Conversion Exclusions

POF is now offering the ability to EXCLUDE people who have already converted on YOUR CAMPAIGN! In other words, you will not continue to spend $ on people who...

Ben POF Reveals Secrets of POF

People ask me all the time how to get started with Plenty of Fish Ads. In fact, they usually send a message like “You’re...

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The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

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The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

PubMatic has officially stepped into the lion’s den, announcing...

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...