Most recent articles by:

Ari Rothman

Ari Rothman focuses on complex litigation and transactions with a particular emphasis on Internet marketing and advertising matters involving advertisers, advertising networks, affiliates/publishers, list owners/managers, credit card processors, Internet service providers, and hosting companies.

Lawyers Run The World

Email Marketers Win Decisive Legal Victory

A trial team led by J. Douglas Baldridge and Ari N. Rothman from Venable LLP obtained a unanimous jury verdict favoring the rights of...

Ari Rothman - 2012-07-08

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Adtech2024-12-20

2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword 2024 will...

Marketing Madness2024-12-18

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Adtech2024-12-13

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

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Marketing Madness2024-12-09

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Adtech2024-12-06

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Leaders2024-12-05

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...

Adtech2024-12-05

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope...

Marketing Madness2024-12-03

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...

Adtech2024-11-26

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...

Adtech2024-11-21

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...