Most recent articles by:

Amy Capomaccio

http://pacedmnew.wpengine.com%20

Amy Capomaccio is a guest editor for PACEDm. Amy is an accomplished affiliate and performance marketing writer, having written for Clickbooth for many years. When she's not writing for PACEDm, she's doing yoga or listening to music.

Specials

Ugly is Effective in Landing Pages

Who knew ugly could covert so beautifully? Rebecca Black’s ‘Friday’ is a prime example. Butt Paste is another. And Craigslist is most definitely puke-worthy....

Amy Capomaccio - 2017-01-31

Marketing Madness

Instagram Famous: These Fashion Bloggers Make Money

Holy shit. If I see another girl on Instagram claim she’s a model or lifestyle fashion blogger, I’m going to gouge my eyes out....

Amy Capomaccio - 2016-06-21

Leaders

CPALead & Peter Tarr Unlocks Revenue

We conclude our series of interview on Content Locking with the CEO of perhaps the most well-known of the content locking companies, CPALead. They...

Amy Capomaccio - 2011-12-12

Leaders

Work Hard, Play Hard With Affillion CEO Jared Esguerra

Affillion is a major private affiliate network. They feature an industry-leading content locking platform, high quality email submits, and offers that are hotter than...

Amy Capomaccio - 2011-07-25

Specials

The Affiliate Soup: This Week’s Top 5 Tweets

This week’s affiliate soup is piping hot and conversions never tasted so good. If you’ve ever seen Joel McHale’s weekly recap of completely useless...

Amy Capomaccio - 2011-06-22

Marketing Madness

Too Hot Too Handle? Dating Offers That Convert

Ever since the FTC started kicking ass and taking names, some affiliates have been left with egg on their face. For those who haven’t...

Amy Capomaccio - 2011-06-08

Marketing Madness

Affiliate Prophecy: Ways to End Mediocre Campaigns

Take a whiff. Do you smell it? Mediocrity. It stinks like shit and it’s a plague that has taken over the affiliate marketing industry....

Amy Capomaccio - 2011-05-24

Marketing Madness

How to Build Amazing Landing Pages

Yes, there is a formula to create killer landing pages. Anyone can build a landing page with specific elements that are designed to make...

Amy Capomaccio - 2011-05-11

Must read

Leaders2025-01-15

Amy Capomaccio

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Streaming’s Big Lie: The Future of TV Is Already Broke

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

The Good, the Bad, and the SPO-ly

2024: Goodbye Impressions, Hello Attention

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

ARCHIVE

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

Streaming’s Big Lie: The Future of TV Is Already Broke

Must Read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Hot Topics

About Us

Follow Us

UrbanObserver

Amy Capomaccio

Must read

ARCHIVE

Must Read

Hot Topics

About Us

Follow Us