Saturday, November 23, 2024

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Amy Capomaccio

Amy Capomaccio is a guest editor for PACEDm. Amy is an accomplished affiliate and performance marketing writer, having written for Clickbooth for many years. When she's not writing for PACEDm, she's doing yoga or listening to music.

Ugly is Effective in Landing Pages

Who knew ugly could covert so beautifully? Rebecca Black’s ‘Friday’ is a prime example. Butt Paste is another. And Craigslist is most definitely puke-worthy....

Instagram Famous: These Fashion Bloggers Make Money

Holy shit. If I see another girl on Instagram claim she’s a model or lifestyle fashion blogger, I’m going to gouge my eyes out....

CPALead & Peter Tarr Unlocks Revenue

We conclude our series of interview on Content Locking with the CEO of perhaps the most well-known of the content locking companies, CPALead. They...

Work Hard, Play Hard With Affillion CEO Jared Esguerra

Affillion is a major  private affiliate network.  They feature an industry-leading content locking platform, high quality email submits, and offers that are hotter than...

The Affiliate Soup: This Week’s Top 5 Tweets

This week’s affiliate soup is piping hot and conversions never tasted so good. If you’ve ever seen Joel McHale’s weekly recap of completely useless...

Too Hot Too Handle? Dating Offers That Convert

Ever since the FTC started kicking ass and taking names, some affiliates have been left with egg on their face. For those who haven’t...

Affiliate Prophecy: Ways to End Mediocre Campaigns

Take a whiff. Do you smell it? Mediocrity. It stinks like shit and it’s a plague that has taken over the affiliate marketing industry....

How to Build Amazing Landing Pages

Yes, there is a formula to create killer landing pages. Anyone can build a landing page with specific elements that are designed to make...

Must read

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

Let’s talk about The Trade Desk (TTD) and their...

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

PubMatic has officially stepped into the lion’s den, announcing...

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...