Monday, November 4, 2024

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Amber Tiffany

Amber brings her experience in B2C and B2B digital marketing and her passion for content to her role as Content Marketing Manager at Invoca. Invoca is the leading inbound call marketing solution that empowers advertisers, agencies and performance networks to track, measure and optimize inbound calls. Learn more about Invoca

How Affiliate Marketers Are Scoring 50% Conversion Rates

When you think about affiliate marketing you probably jump to digital tactics like PPC, display, or rewards websites, and lump phone calls in with...

Every Company Can Cash in on Pay-Per-Call

Performance marketers are experts in the realm of online activity, lead forms, and clicks, clicks clicks. But while you’re testing, optimizing, and driving more...

5 Amazing Ways to Use Pay-Per-Call to Crush Goals

Performance marketers sometimes feel like they’re losing an uphill battle, and for good reasons. They have to combat perpetual issues of scalability and quality...

What Is Pay-Per-Call and Should I Be Doing It?

We’ve been using traditional media to drive phone calls for a long time. We can all probably recite a phone number from a radio...

From $500K to $32 Million in Revenue with Mobile Search

In 2011, RingRevenue shared the story of Justin Elenburg, a performance marketer who earned over $500,000 in a year. Before it was mainstream, Justin...

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Heather Macaulay’s MadTech Miracle Cure: Another “Game-Changer”

Heather Macaulay, President at MadTech, is here to break...

Adam Brotman’s AI Revolution: How Forum3’s Spok is Rewriting the Marketing Playbook

Adam Brotman isn’t just your average tech executive; he's...

Brand vs. Performance? Why Not Both? How Your Budget Tug-Of-War Became a Power Couple

Let’s ditch the worn-out trope of brand versus performance...

From Mad Men to Mad Brands: Unpacking the Great Ad Spend Shake-Up

First off, let's talk about the elephant in the...

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Imagine this: you’re three episodes deep in a binge,...

EXCLUSIVE: Why SambaTV is Buying Semasio

Samba TV’s recent acquisition of Semasio is a headline-grabber...

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Connected TV (CTV) advertising was hyped as the marketer’s...

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

Meet Mark Coleman, a venture capitalist who doesn’t give...