“Is Article Spinning a bad idea,” asks a reader. By article spinning (sometimes known as article cloning) I assume that you’re referring to the practice of reformatting others’ articles in order to create content on your site and avoid penalties for duplicate content by the search engines. Or perhaps you’re spinning your own article in … Read more
Some affiliates like to fly “solo” and others prefer to utilize their Affiliate Manager’s knowledge and resources to maximize their opportunities and payouts. Over the years, I have had numerous negotiations with affiliates on offers and payouts. Before negotiating or discussing payouts, it is important for affiliates understand a networks business model and take full … Read more
There’s a well-known “guru” of marketing (ie, wants to take your money and give you BS) out there who gives a course costing over $5,000. In that course he has “expert” copywriters come and speak about copywriting. One person shared with me their notes and it was identical to this article by one of the … Read more
Getting people to take actions from your content requires a deep connection with your audience. We all know the need to implement the right tactics to capture the emotion that leads to those desirable actions. Provide valuable content, use ethical SEO (search engine optimization) tactics, give away free eBooks, free webinars, whitepapers, special reports, you … Read more
Welcome to 2011! Well, not yet, but we’re just about there. With the New Year being just around the corner, it’s about time we lay out our predictions for next year’s major marketing trends. Here’s what I think will both happen and be important for businesses owners and brand marketers. Offline Mobile Marketing will Grow … Read more
The end of a decade is upon us and as we ring in and welcome the new year, we do so by building upon what we have accomplished and hopes of achieving our new goals we have set forth. Social media has broken down the communication barriers and helped to pave the way for small … Read more
SitePronews.com- Every owner of a website on planet Earth knows that getting a constant flow of targeted traffic is the key to making money online. The world wide web attracts such a massive number of buyers that regardless of what you sell, you will make some really good money when you have lots of traffic. … Read more
The affiliate marketing industry has a number of parent/child teams working together, such as Greg Rice and Greg Rice Jr.; Andy Rodriguez and Andy Rodriguez Jr.; and Deborah Carney and Liz Fogg-Ababon. In recent years I have become more involved in working with my father, Bill Swartwout, in what is now our company. Bill started … Read more
Many Gurus have mastered the art of persuasion and have utilized it to their advantage. This in many instances ends up being to the detriment of many newbie affiliates. Though an effective technique used to tap into the desire of the new comer with promises to fulfill their greatest desires in the shortest possible time. … Read more
ADOTAS – For companies that are accelerating marketing efforts to make the most of the upcoming holiday season, it’s still not too late to initiate a performance marketing strategy. With the ability to literally add thousands of additional marketing staff to support your online presence practically overnight, affiliate programs can prove to be cost effective … Read more
I have been asked over and over again by those in the industry for almost a decade what the best email & newsletter programs are. I have used a few since 2000, but since 2005, I have been exclusively with iContact. Originally this was because for quite a while they provided the service for free … Read more
Affiliates need to pay attention; your affiliate network’s actions could get you in some serious trouble. If you think that as an affiliate you can just put any advertisement up, regardless of what it’s advertising, regardless of the claims, you are seriously wrong. Affiliate Networks already have a history of throwing their affiliates under the bus when it comes to lawsuits and blaming “rogue affiliates.” If you are making money from affiliate marketing, you need to examine whether your network is going to cause you financial harm or send you to jail.
If you’ve never heard of Missy Ward, then join the club. Most people in agencies have never heard of her, despite her being one of the most influential people in the world in one of the fastest growing segments of interactive advertising: Affiliate Marketing. She’s also the owner of Affiliate Summit, which has become the … Read more
I wanted to get the skinny on the industry from Nick Foley this week, partially because I’ve known him for a while, but also that despite being around for over a decade, his company isn’t always listed on the top lists of networks. Well, this year that changed with the readers of Performance Marketing Naming him as one of the top 20 performance marketing networks in the world. It’s obvious that he’s quickly making a name for himself, and TheRevenueStreet is a network to examine as a possible major player in the industry.
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