Sunday, November 17, 2024

Most recent articles by:

Alex Becker

Alex Becker is an Internet Marketer, Author and Blogger who specializes in SEO and converting traffic. His current focus is expanding his Internet Marketing Blog The Link Back and growing his marketing company (Surge Wofl) He also has a dog named Boots!

The Four Pillars of Building Trust to Increase Conversions

Human beings are social creatures that seek out companionship and relationships. Our map of reality can be viewed as a series of concentric circles...

Ways to Ensure Profitability with 7Search

It's the New Guy, back again with lessons learned and wishing to share my insight with you. I'd like to believe that the...

3 Ways to Set Expectations at Sign Up

“I didn’t sign up for this!” An impulsive and angered hand clicks the “Mark as Spam” button. Spam complaints can tell you a...

Seal the Deal: 10 Tips for Writing the Ultimate Landing Page

I have a client with a deep-pocket online media budget. Google Adwords PPC, banner ads on major news sites. We’re talking some sizable...

Scrolling and Attention

Summary: Web users spend 80% of their time looking at information above the page fold. Although users do scroll, they allocate only 20% of...

5 Landing Page Mistakes that Crush Conversion Rates

Sponsored by the Great Affiliate Team at AffiliateWise. Sign up Today! A landing page is a place you send traffic when you really want some...

Is Article Spinning a Waste of Time?

"Is Article Spinning a bad idea," asks a reader. By article spinning (sometimes known as article cloning) I assume that you're referring to the...

4 Keys to Negotiating with an Affiliate Manager

Some affiliates like to fly “solo” and others prefer to utilize their Affiliate Manager’s knowledge and resources to maximize their opportunities and payouts. Over...

Must read

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...