RethinkFirst, a global health technology company at the forefront of the behavioral health industry, has made a strategic move that promises to reshape the landscape of their already groundbreaking mission. In a bold and visionary step, the firm announced today the appointment of Lorelei Lenzen Skillman as its Chief Marketing Officer, a decision that heralds a new era in data-driven behavioral health solutions.
With a career spanning more than 25 years, Lorelei Lenzen Skillman arrives at RethinkFirst with a formidable reputation as a marketing virtuoso. Her extensive experience includes an impressive track record of brand building and transformation through innovative marketing, demand generation, and communication programs. She now takes the reins to oversee marketing across all divisions of RethinkFirst, under the stewardship of CEO Daniel Etra.
“RethinkFirst has achieved incredible growth in the past year. We now serve the eight largest school districts in the nation and 31 Fortune 100 companies, helping more than 14 million people globally live fulfilling lives through our behavioral health solutions,” said Etra. “Lorelei is a proven marketing innovator with remarkable experience scaling high-growth companies. Her unwavering commitment to the customer experience and record of generating notable bottom-line impact will help us deepen our existing customer relationships and extend our reach across the globe.“
Lenzen Skillman’s resume is replete with notable achievements in the technology marketing sector. She most recently served as Chief Marketing and Communications Officer for Enfusion (NYSE: ENFN), where her tenure witnessed the company’s customer base growing by over three times, annual recurring revenue (ARR) surging by four times, and international operations contributing a substantial 38% to the revenue. Enfusion’s ascent culminated in its listing as a public company on the New York Stock Exchange.
Her prior appointments include senior marketing roles at renowned organizations such as EY (Ernst & Young), the New York Stock Exchange (NYSE), and BNY Mellon, among others. Such a distinguished career trajectory positions Lorelei Lenzen Skillman as a formidable force in the realm of technology marketing.
“RethinkFirst is truly transforming the behavioral health landscape,” Lenzen Skillman exclaimed. “Our data-driven solutions address an unmet market need to improve outcomes for all individuals – including those with developmental disabilities like autism – across the home, school, clinic, and workplace. It is an honor to join RethinkFirst in its purpose-driven, neuro-affirming mission. I look forward to transforming and scaling our marketing approach as we seek to empower all individuals with behavioral health and wellness challenges and those who support them.“
Lenzen Skillman’s academic background further underpins her excellence. She earned a bachelor’s degree in communications studies from the University of Iowa and a master’s degree in marketing communications from the Illinois Institute of Technology’s Stuart School of Business.
RethinkFirst, known for its comprehensive cloud-based treatment tools, training, and clinical support, caters to a diverse array of clients, including employers (RethinkCare), educators (RethinkEd), payors (RethinkFutures), and behavioral health professionals (RethinkBH). Their award-winning solutions, adopted by nearly one-third of the Fortune 100 companies, as well as a multitude of public-school systems and health plans across the country, incorporate evidence-based protocols, workflow automation, and advanced data analytics to drive meaningful clinical outcomes.
In the dawn of Lorelei Lenzen Skillman’s appointment as CMO, RethinkFirst stands at a pivotal crossroads. With a mission deeply rooted in providing empowerment and support for individuals with behavioral health challenges, RethinkFirst is poised for a remarkable journey ahead under the guidance of their new marketing maestro. It’s not just a company; it’s a movement for better mental health, and it seems that movement just gained some new momentum.
