In a move set to reshape the marketing landscape, Klaviyo, the leading marketing automation and customer data platform, has announced the appointment of Jamie Domenici as its new Chief Marketing Officer (CMO). The company, renowned for driving revenue growth for businesses of all sizes, welcomes Domenici to lead its global strategic marketing initiatives, encompassing brand management, communications, content, product marketing, and performance marketing.
With an impressive track record of transformative growth strategies, Jamie Domenici steps into the role of CMO following her impactful tenure at GoTo, where she orchestrated a company-wide transformation that saw the evolution from LogMeIn to GoTo. Domenici’s strategic acumen was pivotal in revitalizing eCommerce and PLG businesses while establishing best practices in marketing infrastructure. Her deep-seated experience across a decade at Salesforce further solidifies her position as a visionary marketing strategist.
Domenici’s commitment to personalized customer experiences aligns seamlessly with Klaviyo’s mission. Reflecting on her appointment, she emphasized, “I know firsthand how complex the data landscape has become – and that personalized experiences help businesses win and scale.” Klaviyo’s innovative platform, designed for centralizing and utilizing comprehensive customer data, resonates with Domenici’s philosophy of personalized marketing. She views Klaviyo as a pivotal tool for creators and businesses looking to thrive in a competitive landscape.
President of Klaviyo, Steve Rowland, spoke highly of Domenici’s appointment, stating, “Jamie’s proven track record…solidify her position as a visionary marketing strategist and force in driving transformative growth for industry-leading organizations.” Rowland also highlighted Domenici’s ability as a builder and expressed confidence in her capacity to inspire Klaviyo’s team while pursuing their mission of empowering creators to take control of their destiny.
Intriguingly, Domenici’s insights extend beyond her strategic prowess. She underscores the importance of a robust corporate communications strategy and sales enablement initiatives during rebranding. Her advice on guiding employees through rebranding resonates with the necessity of a holistic approach where everyone internalizes the value proposition. She emphasized, “I believe your whole company needs to be certified on your value prop—not just your sales team.”
Having spent three years in a customer success role at Salesforce, Domenici understands the significance of customer experience in the role of the CMO. She underlines that personalization and deep connections established in the first 30 days of the buyer’s experience pave the way for customer loyalty and business growth. Her recognition of the end-to-end customer journey’s importance underscores her commitment to managing the entire lifecycle engagement.
Domenici’s approach to measuring brand health and impact stands out as innovative. She employs intent data, combining quantitative and qualitative signals, to evaluate the success of the GoTo rebrand. These insights guide Klaviyo’s marketing efforts and interactions across the customer lifecycle, driving increasingly personalized and effective messaging.
As Jamie Domenici takes the helm as CMO of Klaviyo, her expertise and strategic vision promise to propel the company’s mission of revolutionizing marketing automation and customer engagement. Under her leadership, Klaviyo is poised to further empower businesses to create meaningful connections and drive growth through personalized experiences.
Klaviyo is an intelligent marketing automation platform that empowers businesses to harness every facet of customer data. With over 300 integrations, Klaviyo automates personalized email and SMS communications that resonate with customers, fostering a sense of connection. Its user-friendly platform is employed by both small businesses and established enterprises to acquire, engage, and retain customers on their terms.
