Now there emerges a beacon of innovation and purpose in the form of Andrew Strickman, the newly appointed Chief Marketing Officer at New American Funding (NAF). With a track record that reads like a symphony of growth and resonance, Strickman’s arrival promises to orchestrate a transformational chapter for NAF.
Described as a growth leader and brand builder par excellence, Andrew Strickman brings a profound acumen honed over years of developing robust brands that not only resonate but also drive substantial business value. His journey through the annals of journalism forged a diverse marketing playbook, enriched by the lens of a seasoned storyteller. This unique perspective, straddling both B2C and B2B landscapes, culminated in a portfolio of successes that epitomize growth, engagement, and purpose.
Strickman’s leadership narrative extends beyond conventional norms. A maestro in mindfully steering organizations, he has crafted highly engaged, high-performing, and remarkably low-churn teams. Through this human alchemy, he ensures that business objectives are not mere words on paper but tangible results that carry purpose. This commitment to purpose is the bedrock upon which revenue is nurtured and growth flourishes.
In the diverse tapestry of industry and audience, Andrew Strickman’s name resounds as a culture-champion, data aficionado, creative virtuoso, and the driving force behind acquisition and demand generation. Across a spectrum of platforms including the digital expanse, search, television, streaming media, and the ever-engaging social realm, Strickman’s strategies are the fulcrum upon which KPIs in brand health, sales, revenue, and engagement pivot.
From the crucible of his experience at realtor.com, Strickman’s accomplishments gleam with distinction:
- Under his stewardship, audience growth witnessed a remarkable fourfold surge over his eight-year tenure, buttressed by a resounding 51% spike in brand awareness.
- Strickman spearheaded a mission-driven advocacy campaign championing fair housing access and anti-discrimination in the realm of home search and lending, highlighting his commitment to noble causes.
- The launch of major branded content initiatives stands testament to his creative ingenuity. This includes a multi-season, Telly Award-winning TV series with Tastemade, a substantial content partnership with the Golden State Warriors, and an array of award-winning advertising and digital content featuring renowned celebrity spokesperson Elizabeth Banks.
Strickman’s focus areas encompass a panoramic view of marketing leadership, including team orchestration, brand positioning, integrated campaign development, media and advertising strategies, brand storytelling, and the nuanced art of agency selection and management. His purview extends into the complex landscapes of regulated industry marketing, the establishment of in-house agencies, PR and communications, and the strategic application of consumer insights.
In the realm of startups, Andrew Strickman’s insights are like gold dust. He is a frequently sought advisor, with his expertise and thought leadership illuminating industry events and publications.
As the sails of New American Funding’s marketing voyage billow with the winds of Strickman’s vision, a new chapter unfolds, one marked by growth, purpose, and the artistry of authentic storytelling. In the grand tapestry of marketing’s evolution, Strickman’s brushstrokes leave an indelible mark, shaping not just brands, but narratives that resonate with the soul of the audience.
