In the dynamic labyrinth of the financial world, where each move ripples through the currents of capital, the right leadership can make all the difference. Hazeltree, that beacon of treasury and liquidity mastery in the alternative asset management realm, has once again proven its commitment to excellence with the addition of Vlad Berson as its Chief Marketing Officer. A maestro of marketing, Vlad brings over two decades of experience orchestrating the rise of fintech juggernauts and financial institutions.
The curtains rise on Vlad’s new chapter, as he steps onto Hazeltree’s stage from his previous role as Global Head of Marketing for Capital Markets at the venerable Broadridge, a global fintech leviathan. With a decade-long tenure under his belt, Vlad orchestrated grand symphonies of marketing brilliance, not just for Capital Markets, but also as the Head of Marketing for Investment Management Solutions and Head of Account Based Marketing. His journey through the realm of finance includes instrumental roles at Pershing, a BNY Mellon Company, where he conducted the harmonious convergence of technology, analytics, and operational solutions marketing. This crescendo of experience is further enriched by his time at renowned institutions like J.P. Morgan and Bear Stearns.
Vlad’s composition is not confined solely to the corporate scorecards; he’s a versatile artist with an educational melody that resonates with the digital age. A graduate in electronic filmmaking and digital design from Fairleigh Dickinson University, Vlad wields a profound understanding of modern visual storytelling. To complement this, his MBA in marketing from the NYU Stern School of Business brings strategic depth to his symphonic endeavors.
“Hazeltree’s unique treasury and liquidity management solutions are more important than ever due to the rising cost of capital, high investor expectations, and demand for workflow solutions tailored to their businesses,” declared Doug Haynes, the esteemed Executive Chairman of Hazeltree. And indeed, as the financial universe experiences seismic shifts, Vlad Berson’s extensive history as a results-driven maestro promises to guide Hazeltree’s marketing harmony as it embarks on an exhilarating crescendo of growth.
From his post in the epicenter of finance, New York, Vlad will tune his marketing masterpiece on a global scale. Under the leadership of Hazeltree CEO Tushar Amin, Vlad will compose the symphony of Hazeltree’s marketing strategy, a symphony that resonates across continents and industries.
“Vlad has the right background in leading marketing for high-growth startups and enterprise-scale B2B Fintech, SaaS, and asset management companies, delivering measurable success,” Tushar Amin lauded, reflecting the collective excitement pulsating through Hazeltree’s corridors.
In the midst of a financial tempest that has left many institutions windblown, alternative asset managers find themselves at the crossroads of innovation and tradition. Vlad Berson, the newly appointed Chief Marketing Officer of Hazeltree, articulates this moment with eloquence: “Amid current market turmoil shaking the financial services landscape, alternative asset managers are realizing the value to be gained by modernizing their treasury and liquidity management systems.” His voice, filled with anticipation, blends seamlessly into the narrative of Hazeltree’s leadership journey.
Hazeltree’s melody of transformation doesn’t end with Vlad’s appointment. It’s part of a symphonic crescendo that began with Tushar Amin’s ascent to CEO in April 2022. This crescendo saw the rise of other virtuosos, including Sandy Weil as Chief Revenue Officer, Sonia Spicehandler as Chief People Officer, Kevin Held as Chief Financial Officer, Jeremy Payne as Chief Product Officer, and Richard Winter as Chief Technology Officer.
As the curtain falls on this announcement, the melody of Hazeltree’s journey continues, a crescendo marked by vision, expertise, and a harmonious dedication to revolutionizing the landscape of treasury and liquidity management. In a world where financial harmony is achieved through the right notes and the right leaders, Hazeltree and its newly appointed Chief Marketing Officer, Vlad Berson, stand poised to strike chords of innovation that will resonate through the ages.
