Ukraine, a country known for its rich adtech ecosystem, has continued to thrive despite ongoing conflicts and geopolitical challenges. Recently, Dave Morgan, the visionary CEO of Simulmedia, embarked on a journey to Ukraine, where he experienced firsthand the resilience, innovation, and unwavering spirit of the Ukrainian people. In this unique article, we delve into Morgan’s visit, exploring the thriving adtech industry in Ukraine and the incredible opportunities it presents.
Morgan’s arrival in Kyiv, the country’s bustling capital, shattered the perception propagated by mainstream media. Contrary to the sensationalized news reports, the city was alive with activity.Families strolled the streets, people gathered in cafes, restaurants, and bars, and professionals diligently worked in offices. The energy and vibrancy of Kyiv resembled that of major metropolises like New York City, dispelling any preconceived notions of a war-torn city.
Acknowledging the reality of the ongoing conflict in Ukraine, Morgan highlighted the visible presence of soldiers and the necessary precautions, such as sandbags and barricades, in place to protect sensitive areas. However, the resilience of the Ukrainian people was evident as they carried on with their lives, undeterred by the adversity surrounding them. The renowned software developers, for which Ukraine is famous, continued to thrive, seamlessly adapting to remote work during the COVID-19 pandemic and now forging ahead in the face of war.
During his visit, Morgan participated in two noteworthy industry conferences that showcased the dynamic adtech landscape in Ukraine. The Interactive Advertising Bureau Ukraine’s event, “Adtech Discovering Ukraine,” and the Havas Village and IT Ukraine Association’s conference on “The Future of Adtech Technologies and Market Insights” were both overflowing with attendees. The engaging discussions and debates demonstrated the passion, courage, and determination of the Ukrainian people, who recognize that they are fighting not only for their own freedom but also for the greater cause of a free world.
Inspired by his experiences in Ukraine, Morgan emphasizes the urgent need for support beyond symbolic gestures. He calls on industry professionals to take tangible actions by forging partnerships, signing contracts, and making investments in Ukrainian businesses. Rather than mere rhetoric, it is through these concrete steps that the international community can contribute to Ukraine’s progress and prosperity.
To facilitate such collaborations, Morgan suggests joining trade associations like IAB Ukraine and IT Ukraine Association, which serve as bridges connecting individuals and organizations. These associations, with their exceptional leadership and critical missions, play instrumental roles in guiding industries and members through the challenges of war and toward a future marked by lasting peace and prosperity.
Morgan’s visit extended beyond Kyiv, as he embarked on a journey to Lviv, a captivating city in western Ukraine. Engaging in meetings and conversations, he immersed himself in the tech, talent, and opportunities that Lviv offers. The city’s unique charm and entrepreneurial spirit left a lasting impression on Morgan, reinforcing his belief in the immense potential that exists within Ukraine’s adtech industry.
Through his social media posts, Morgan invited others to join the cause of supporting Ukraine. He highlighted discussions on artificial intelligence, chatbots, and the Ukrainian startup ecosystem, emphasizing the pivotal role that business partnerships and investments can play in helping Ukraine win the “Freedom War” and foster a prosperous peace.
Dave Morgan’s visit to Ukraine shed light on a country often overshadowed by geopolitical conflicts. Despite the challenges it faces, Ukraine’s adtech industry continues to thrive, fueled by the determination, resilience, and innovation of its people. Morgan’s experiences and interactions serve as a call to action, urging industry professionals to move beyond symbolic gestures and actively contribute to Ukraine’s growth and development. By supporting Ukrainian businesses, forging partnerships, and investing in their future, the international community can play a significant role in Ukraine’s journey toward peace and prosperity.
