In the ever-evolving world of customer data platforms (CDPs), one name stands out as a true pioneer: Treasure Data™. And now, the company is making waves once again with the appointment of Mark Tack as its new global chief marketing officer (CMO). This move is poised to catapult Treasure Data to even greater heights in the competitive martech landscape.
Tack brings to the table an impressive track record of more than 20 years in leadership positions within the martech industry. His extensive expertise will undoubtedly prove invaluable as Treasure Data seeks to capitalize on the growing demand for its industry-leading cloud-based CDP platform. The goal? To drive profitable growth, increase brand awareness, and ignite a surge in pipeline and demand.
Kazuki Ohta, the co-founder and CEO of Treasure Data, expressed his enthusiasm about Tack’s appointment, stating, “Mark is a critical addition to our leadership team at a time of rapid growth and accelerating market demand for Treasure Data’s Customer Data Cloud.” Ohta believes that Tack’s deep knowledge of the CDP and martech space, coupled with his successful track record of building brands and driving growth, make him the perfect fit for the role of CMO.
Tack’s prior experience in senior marketing leadership roles at data and technology giants such as Acxiom and SundaySky speaks volumes about his ability to drive results. At Acxiom, Tack served as the divisional CMO for the company’s Marketing Services and Audience Solutions, playing a pivotal role in positioning Acxiom for its impressive $2.3 billion acquisition by IPG in 2018. Most recently, Tack held the position of CMO at SundaySky, where he played a key role in navigating the business through a significant private equity acquisition in 2022.
In his statement, Tack expressed his excitement about joining Treasure Data, a company he had long admired for its innovation and achievements in the CDP space. He recognizes the company’s strong foundations in AI and machine learning, which position it well to help customers and partners leverage real-time data management and activate personalized marketing strategies. Tack’s main objective is to unlock Treasure Data’s next phase of growth and establish it as the go-to CDP provider for global enterprises.
Tack’s appointment comes as part of a strategic expansion of Treasure Data’s executive team, which began earlier this year with the appointment of Karl Wirth, a former executive at Salesforce, as Chief Product and Technology Officer. These high-profile additions to the leadership team demonstrate Treasure Data’s commitment to assembling a roster of top talent to drive the company forward.
The recent recognition of Treasure Data as the “Enterprise CDP of 2023” by Data Breakthrough adds to the company’s growing list of accolades. This achievement reaffirms Treasure Data’s position as an industry leader and sets the stage for even greater success under Tack’s leadership.
Treasure Data’s suite of customer data platform solutions, known as the Customer Data Cloud, enables enterprises to optimize campaign performance, streamline operations, and create connected customer experiences. By integrating customer data, unifying customer profiles, and applying privacy measures, Treasure Data empowers marketing, service, sales, and operations teams to deliver personalized engagement and enhance customer acquisition, sales, and retention.
With hundreds of Fortune 500 and Global 2000 companies trusting Treasure Data, the company has earned a solid reputation and garnered recognition from top analyst firms. Headquartered in Mountain View, CA, Treasure Data has expanded its presence with offices in Japan, South Korea, the United Kingdom, and France.
As Treasure Data sets its sights on the future, Mark Tack’s appointment as CMO signals an exciting chapter for the company. With his wealthof experience and proven success in the industry, Tack is well-positioned to lead Treasure Data’s marketing efforts and help the company solidify its position as the CDP provider of choice for global enterprises.
Tack’s strategic vision and leadership will be instrumental in driving Treasure Data’s growth trajectory. With his deep understanding of the CDP and martech landscape, he will spearhead initiatives to increase brand awareness and expand Treasure Data’s customer base. By leveraging the company’s AI and machine learning capabilities, Tack aims to enable customers and partners to harness the power of real-time data management and unlock their personalized marketing potential.
Treasure Data’s recent accolade as the “Enterprise CDP of 2023” further demonstrates the company’s commitment to excellence. This recognition by Data Breakthrough solidifies Treasure Data’s position as a frontrunner in the CDP market, validating the company’s innovative solutions and the impact they have on driving campaign performance and operational efficiency.
The strategic expansion of Treasure Data’s executive team, with the addition of Karl Wirth as Chief Product and Technology Officer, showcases the company’s dedication to assembling a strong leadership lineup. By bringing in top industry talent like Tack and Wirth, Treasure Data is reinforcing its commitment to innovation and ensuring it remains at the forefront of the ever-evolving martech landscape.
As Treasure Data continues to innovate and deliver outstanding results for its clients, the stage is set for a promising future under Tack’s guidance. With his wealth of experience and passion for driving growth, Treasure Data is poised to reach new heights in the CDP realm and solidify its position as a trusted partner for enterprises seeking to leverage customer data to enhance their marketing strategies.
