In an exciting move for Gibson Brands, Elizabeth Heidt has been promoted to the position of Chief Marketing Officer. With seven years of experience at Gibson, Heidt has proven herself as a valuable asset to the company. Her promotion also includes a spot on Gibson’s worldwide leadership executive team, further cementing her role in shaping the company’s future.
Heidt’s journey at Gibson began in Entertainment Relations, and she steadily climbed the ranks, eventually becoming the Vice President of Cultural Influence in 2021. Prior to her time at Gibson, Heidt honed her skills in brand strategy, production, and experiential marketing with prominent names like House of Blues, Red Bull, Samsung, Hyundai, Live Nation, Verizon, and AT&T.
As the Chief Marketing Officer, Heidt will take charge of overseeing Gibson Brands’ global brand and marketing teams. Her responsibilities will encompass entertainment and artist relations, social media, partnerships, public relations, multi-media divisions, and the Gibson Gives Foundation. The foundation, which Heidt is already a board member of, focuses on supporting nonprofits in their efforts to advance musicians, youth-focused education, and music and wellness initiatives. With the foundation having raised over $3.5 million worldwide in the past three years, Heidt’s guidance will be instrumental in driving its mission forward. Additionally, she serves on the Music Advisory Board of the Save The Music Foundation, further emphasizing her commitment to the industry.
Cesar Gueikian, President & Interim CEO of Gibson Brands, expressed his enthusiasm for Heidt’s promotion, recognizing her contributions over the past five years. Gueikian highlighted Heidt’s role as a thought partner, leader, and key player in shaping and implementing Gibson’s global strategy. He commended her for leading the cultural influence team, which encompasses artist relations and multi-media divisions, and acknowledged her vital role in engaging fans worldwide and delivering the Gibson experience. With her new position, Heidt will now spearhead all global marketing initiatives, focusing on cultural influence and shaping the sound of music.
In response to her promotion, Heidt expressed her privilege to work alongside the unparalleled talent at Gibson, acknowledging the dedication and passion of the team, partners, and artists. She emphasized the company’s mission to connect and enhance lives through music, empowering creators at all levels with their instruments, products, programs, and philanthropy. Heidt sees her role as instrumental in shaping the future of music culture, both for Gibson and fans around the world.
The news of Heidt’s promotion was met with overwhelming support from the Gibson community. Jared James Nichols, an artist and Gibson Brand Ambassador, praised Heidt’s leadership and referred to her as a role model and inspiration. Alex Lifeson of RUSH, also a member of the Gibson Gives Advisory Circle, congratulated Heidt, highlighting her professionalism, generosity, and down-to-earth nature. The outpouring of support from artists further attests to Heidt’s dedication to nurturing relationships and amplifying their voices.
Throughout her career at Gibson, Heidt has been unwavering in her commitment to building brand loyalty and forging strong partnerships across the entertainment industry and various music genres. She has played a pivotal role in brand-building initiatives, elevating artists worldwide, and creating meaningful impressions across various platforms, including artists, film, TV properties, and the company’s digital platforms.
With her extensive experience and dedication to philanthropy, Heidt is poised to lead Gibson Brands’ marketing endeavors to new heights. Her promotion signals Gibson’s commitment to amplifying its presence in the industry and fostering a thriving music culture. As Gibson Brands continues to evolve, Elizabeth Heidt’s role as Chief
Marketing Officer will be crucial in shaping the company’s future trajectory.
Under Heidt’s leadership, Gibson Brands aims to strengthen its global brand and marketing teams, ensuring a cohesive and impactful approach to engaging with audiences worldwide. Her extensive background in entertainment relations and brand strategy will be instrumental in forging partnerships and establishing Gibson as a prominent force in the music industry.
One of Heidt’s notable responsibilities will be overseeing entertainment and artist relations. With her unwavering dedication to nurturing relationships and amplifying artists’ voices, she will play a pivotal role in ensuring that Gibson artists feel supported and valued. This commitment to artist satisfaction has been a hallmark of Heidt’s tenure at Gibson, where she has consistently gone above and beyond to take care of musicians and their teams.
In addition to artist relations, Heidt will spearhead the company’s social media strategies, partnerships, public relations, and multi-media divisions. These efforts will allow Gibson Brands to maintain a strong presence across various digital platforms, reaching millions of fans every day. With the ever-changing landscape of media consumption, Heidt’s expertise in creating meaningful impressions across artists, film, TV properties, and the brand’s own digital platforms will be invaluable.
One significant aspect of Heidt’s role as Chief Marketing Officer is her involvement with the Gibson Gives Foundation. As a board member, Heidt is dedicated to supporting nonprofit organizations that advance musicians, youth-focused education, and music and wellness initiatives. The foundation’s remarkable achievement of raising over $3.5 million worldwide in the past three years demonstrates the impact it has made on the lives of countless individuals. With Heidt’s guidance, Gibson Gives will continue to empower aspiring musicians and promote the importance of music education.
Heidt’s commitment to philanthropy extends beyond Gibson Gives. She also serves on the Music Advisory Board of the Save The Music Foundation, further showcasing her passion for supporting music education. Her involvement in these organizations underscores her belief in the transformative power of music and her desire to ensure its accessibility to all.
Gibson Brands’ President & Interim CEO, Cesar Gueikian, recognizes Heidt’s significant contributions to the company’s success over the years. As a thought partner, leader, and key player in shaping and implementing Gibson’s global strategy, Heidt has proven herself as an invaluable asset. Her elevation to Chief Marketing Officer is a testament to her dedication and the trust placed in her by the company’s leadership.
Elizabeth Heidt’s promotion has garnered widespread support and praise from the Gibson community. Artists such as Jared James Nichols, a Gibson Brand Ambassador, admire her leadership qualities and consider her an inspiration. Alex Lifeson of RUSH, a member of the Gibson Gives Advisory Circle, commends Heidt’s professionalism, generosity, and down-to-earth nature. The outpouring of support from these artists highlights the deep respect and admiration they have for Heidt and her tireless efforts in fostering strong relationships within the industry.
As Gibson Brands looks toward the future, Elizabeth Heidt’s role as Chief Marketing Officer will be vital in driving the company’s marketing initiatives and shaping the sound of music. Her extensive experience, unwavering dedication to artists and musicians, and commitment to philanthropy position her as a leader who will help Gibson Brands continue to innovate, inspire, and connect people through the power of music.
