As a result of his demonstrated distinct subject matter expertise and track record of success in the fields of digital advertising compliance, investigations (CIDs) and regulatory defense, FTC defense attorney Richard B. Newman been selected to assume authorship of the Consumer Protection Section of the American Lawyer Media International Federal Trade Commission: Law, Practice and Procedure Treatise, a comprehensive resource of developments of concern to advertisers, marketers and legal professionals that practice before the Commission.
Mr. Newman’s contributions shall feature detailed analyses of emerging legal regulatory issues pertaining to advertising and marketing compliance, civil investigative demands, judicial litigation and administrative enforcement actions, rulemaking, civil penalties and consumer redress, legislative updates, evolving guidelines of unfairness and deception, data privacy in designated market sectors, telemarketing regulations and case law developments.
Mr. Newman is a nationally recognized FTC defense practices lawyer. For more than fifteen years, he has provided clients with first-class support for all of their advertising compliance and regulatory defense matters, including cutting-edge investigations and enforcement proceedings initiated by the Federal Trade Commission, state attorneys general and other enforcement agencies that oversee and regulate advertising and marketing practices.
He works exclusively in advertising law, performance marketing, telemarketing, email marketing, lead generation and ecommerce, including, but not limited to, FTC and state attorney general investigation and enforcement defense, advertising and technology contracts, advertising-related litigation and defense, social media influencer campaigns, automatic renewal and subscription-based marketing models, disclosure and claim substantiation guidelines, dietary supplement and health-product claim guidelines, endorsement and influencer guidelines, “Made in USA” legal regulations and data privacy law.
Mr. Newman possesses a comprehensive understanding of the unique business operations of digital marketers and related regulatory risks that, in turn, enables him to work closely with clients to proactively implement customized advertising strategies that adhere to applicable legal regulations, and to successfully respond to, defend and resolve aggressive investigations and enforcement proceedings.
Mr. Newman’s extensive and dedicated digital advertising compliance and defense experience, coupled with his unparalleled grasp of the new media regulatory landscape, have also established him as a go-to legal resource for performance marketers, national and international news outlets, telemarketers, technology companies, legal professionals, regulatory agencies, politicians and lawmakers for analysis and featured commentary on advertising, regulatory and new media issues that affect marketers and emerging legal policy.
