Tinuiti, one of the largest independent performance marketing firms in the US, has appointed Jeremy Cornfeldt as its first-ever President. With over two decades of experience in brand, media, and performance marketing, Cornfeldt is expected to enhance the agency’s go-to-market solution for clients by creating total cohesion across its formidable brand and performance offerings.
Cornfeldt’s appointment follows Tinuiti’s two recent headline-making acquisitions of Bliss Point Media and Ampush, and his role will be to drive cohesion across all core and cutting-edge capabilities while integrating them with the firm’s audience and strategic planning led Client Strategy Group.
According to Zach Morrison, Tinuiti’s CEO, “As all marketing becomes digital and therefore measurable, the persuasion of brand and the precision of performance is forever interconnected. I can’t imagine anyone better positioned to help us continue to bridge all of it than Jeremy.”
Cornfeldt has an impressive track record of building agencies through new business, organic growth, and mergers and acquisitions. He has also worked on broader media and TV initiatives. His extensive experience includes overseeing the Global Media Partnerships team at Dentsu International and working hand-in-hand with Google, Apple, Facebook, and Microsoft.
Cornfeldt’s appointment is expected to drive Tinuiti’s overall evolution in the years to come. As President, he will report to CEO Morrison and partner with the executive team members to elevate the company’s go-to-market and uplevel solutions with clients. He will also partner closely with Chief Strategy Officer Nii A. Ahene on future acquisitions and Chief Product Officer Sean Odlum on the firm’s ever-evolving tech product suite.
Cornfeldt’s initial draw to Tinuiti was its reputation in the marketplace, its people-centric business model founded on culture of ownership, and its remarkable growth trajectory fueled by continued innovation in solving client and industry challenges. According to Cornfeldt, “Tinuiti has built a performance powerhouse managing the entirety of the media ecosystem, through its world-class thought leadership, strategy, and tech in and across every platform and channel that matters to brands.” His appointment is a significant step for the company as it continues to scale and cement its position as a major player in the performance marketing space.
