Frios Gourmet Pops, the rapidly growing franchise known for their delicious and creative popsicle flavors, has recently appointed Jennifer Rogers as their new Chief Marketing Officer. With an impressive 20 years of experience in marketing and brand management, Rogers brings a wealth of expertise to her new role at Frios.
Throughout her career, Rogers has held numerous senior-level positions in marketing across various industries, working with both established and emerging brands. Her impressive track record and passion for building brands in the franchising industry make her an ideal candidate to lead Frios’ marketing efforts.
As the new CMO, Rogers will be responsible for developing and executing marketing strategies to drive growth and expand Frios’ brand recognition. This will include developing a comprehensive marketing strategy, increasing brand awareness, and working closely with the sales and product development teams to ensure that Frios’ products remain innovative and nostalgic at the same time.
“We are thrilled to welcome Jen to the Frios team,” said Cliff Kennedy, CEO of Frios Gourmet Pops. “Her vast marketing experience and passion for building brands make her the perfect fit for this role. We are confident that she will bring new ideas and energy to the company as we continue to grow and expand our footprint.”
Rogers is equally excited about joining the Frios team. “I am thrilled to join Frios Gourmet Pops and to be part of such a dynamic and innovative company,” she said. “I look forward to working with the talented home office team and franchise owners at Frios to help drive the brand forward and continue to delight our customers with delicious, high-quality popsicles.”
With Jennifer Rogers at the helm of Frios’ marketing efforts, customers can expect exciting new flavors, innovative products, and continued growth of this beloved franchise. Frios Gourmet Pops is poised to take the frozen treats market by storm, and Rogers’ appointment as CMO is a major step forward in achieving this goal.
