The Trade Desk is a technology company that provides a self-service platform for advertisers to buy and manage digital advertising campaigns. Founded in 2009, the company has quickly become a leader in the industry, with a focus on programmatic advertising – the automated buying and selling of ad space through real-time auctions.
One of the key differentiators of The Trade Desk is its ability to offer a high level of customization and control for advertisers. The platform allows users to target specific audiences, select specific websites and apps to advertise on, and set their own budgets and bid prices.
In addition to its self-service platform, The Trade Desk also offers a range of services to help advertisers effectively manage their campaigns. These include data analytics, creative services, and account management support.
The Trade Desk has experienced rapid growth in recent years, with revenues increasing by more than 50% annually. The company has also received numerous industry awards and accolades, including being named one of Fast Company’s Most Innovative Companies in 2018.
Overall, The Trade Desk is a leading player in the programmatic advertising space, offering a powerful platform and a range of services to help advertisers effectively reach their target audiences.
