In-game advertising is becoming an increasingly popular way for brands to reach audiences, and one of the companies leading the charge in this field is IronSource. Founded in 2010, IronSource is a global technology company that specializes in providing in-game advertising solutions for mobile and PC games. With a platform that reaches over 2 billion users worldwide, IronSource is a major player in the industry, and one that brands should be aware of when looking to advertise in-game.
IronSource’s platform offers a variety of different advertising options for brands, including interstitial ads, rewarded video ads, and playable ads. These types of ads are integrated seamlessly into the game, making them less disruptive to the user experience and more likely to be engaged with. Additionally, IronSource’s platform also allows brands to target specific audiences, making it a powerful tool for reaching specific demographics.
One example of a brand that has successfully used IronSource’s platform is McDonald’s. The fast food giant used IronSource’s rewarded video ads to promote its McDelivery service in several mobile games. The ads offered players in-game currency or other rewards for ordering food from McDonald’s through the McDelivery app. This type of ad was highly effective, as it not only reached McDonald’s target audience but also provided them with an incentive to engage with the brand.
Another example of a brand that has used IronSource’s platform is Samsung. The electronics company used IronSource’s interstitial ads to promote its Galaxy S9 smartphone in several mobile games. The ads, which appeared between levels in the games, featured a video of the Galaxy S9 and highlighted its features such as its camera and screen. This type of ad was effective in reaching Samsung’s target audience and showcasing the product in a way that was relevant to the gaming experience.
A third example of a brand that has used IronSource’s platform is Coca-Cola. The beverage company used IronSource’s playable ads to promote its products in several mobile games. The ads, which appeared between levels, allowed players to interact with a mini-game featuring Coca-Cola’s products. This type of ad was effective in reaching Coca-Cola’s target audience and providing them with an interactive and engaging experience with the brand.
Finally, a fourth example of a brand that has used IronSource’s platform is Netflix. The streaming service used IronSource’s rewarded video ads to promote its shows in several mobile games. The ads offered players in-game currency or other rewards for signing up for Netflix or watching a specific show. This type of ad was highly effective in reaching Netflix’s target audience and providing them with an incentive to engage with the brand.
IronSource is a leading provider of in-game advertising solutions for mobile and PC games, and its platform is a powerful tool for brands looking to reach specific audiences and showcase their products in an engaging and relevant way. With a variety of different advertising options available and the ability to target specific audiences, IronSource is a company that brands should be aware of when looking to advertise in-game. The examples of McDonald’s, Samsung, Coca-Cola and Netflix showcase how IronSource’s platform can be used effectively by brands to reach their target audience and achieve their advertising goals. As the gaming industry continues to grow, in-game advertising will also become an increasingly important aspect of digital marketing, and companies like IronSource will play a key role in providing brands with the tools they need to succeed in this space.
