Sprouts Farmers Market has hired Alisa Gmelich as SVP and chief marketing officer.
The Phoenix-based grocery retailer said in a statement that Gmelich will oversee marketing, advertising and customer engagement.
Gmelich has more than 25 years of experience in brand development, marketing strategy and customer loyalty. She most recently served as chief brand officer and restaurant chain Auntie Anne’s.
Before joining Auntie Anne’s, Gmelich spent more than 15 years in the restaurant industry in roles such as VP of marketing at IHOP, where she led customer growth strategy, national programs and menu innovation. Before that she led a marketing team for Burger King Corporation as director of U.S. sales and field marketing.
“I am extremely humbled to join Sprouts,” Gmelich said in a statement. “Providing communities access to healthy, affordable foods is more important today than ever before, and I look forward to helping the brand connect even further with customers nationwide in meaningful ways with the products they need and desire.”
